Influence Marketing Podcast: B2B influencer, advocacy, and community marketing
20 episodes - English - Latest episode: about 6 years ago - ★★★★★ - 5 ratingsThe Influence Marketing Podcast discusses influencer marketing, advocacy marketing, and community marketing in B2B companies and features interviews with innovators and practitioners. The Influence Marketing Podcast is brought to you by the Influence Marketing Council.
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Episodes
Taking Ideas and Bringing them to Life | Gregarious Narain — EP019
May 09, 2018 21:46 - 47 minutes - 108 MBToday our guest is Gregarious Narain! Greg is a serial entrepreneur and product strategist, co-founder of the innovation firm Before Alpha, and previously the CTO and founder of Chute. Prior to Chute, Greg was the first employee and vice-president of product at Klout, where he established the Klout store we know and love as the standard for online influence. We discuss the common misconceptions of influence marketing, how Greg works with different companies to show ROI, the traditional vs.cu...
Protecting customers in a client-server world | Doc Searls — EP019
April 05, 2018 19:00 - 46 minutes - 64.5 MBOur guest today is Doc Searls: journalist, writer, and speaker. We started off this informative conversation talking with Doc about his background, the emergence of the Internet, and the conceptual flaw that could have avoided a lot of today’s problems — overlaying the concepts of the client-server world and centralized control over what is inherently a peer-to-peer network based on TCP/IP. We went on to talk about privacy, VRM, and CustomerTech; what the consumer world could learn from B...
Connecting Community Back with Business | Amy Lewis and Matt Broberg of The Geek Whisperers — EP018
January 20, 2018 02:33 - 56 minutes - 129 MBToday we are talking with Amy Lewis and Matt Broberg, who along with John were the co-hosts of The Geek Whisperers podcast that came to a close at Episode 140 in October 2017. It was great to reconnect on the mic and have a laugh with Amy and Matt, but we also wanted to talk about their roles in influence marketing and what they are up to now. We talked about building a community at a startup, creating great content with a low budget, how their roles fit in across departments within their ...
The Value of Authenticity in User Groups— EP017
December 13, 2017 23:34 - 59 minutes - 135 MBToday we are talking about user groups — programs that gather local communities in the real world. Our guests are Victor Bohnert and Brad Tompkins. Victor is a Principal at the Innovatis Group and has worked with associations and user groups for nearly 20 years. Brad is the current CEO of the VMware User Group and his career background spans a number of operations and management roles in the tech area. We discuss the value of a user group program, how you start one, why a company would want ...
The data is out there: Marshall Kirkpatrick and the science of influencers— EP016
November 17, 2017 15:59 - 49 minutes - 114 MBToday our guest is Marshall Kirkpatrick, Product Director in Influencer Discovery & Research at Sprinklr. Previously, Marshall was Co-founder and CEO of Little Bird. Prior to that, Marshall was Co-editor and Lead Writer at ReadWriteWeb, and the first hired writer at TechCrunch. We talk with Marshall about his experiences with the early days of Twitter, and how using a tool like Little Bird to identify people influential in a given space can be used both to get new insights for your busine...
Combining the personal and professional in business | John and Kathleen Troyer — EP015
November 03, 2017 23:46 - 47 minutes - 108 MBOn this very special episode of the Influence Marketing Podcast, we recount the origin story of both this podcast and the Influence Marketing Council. We’re a husband and wife who have operated on two parallel tracks — one in personal growth and leadership development, and the other in fostering communities of technologists. The Influence Marketing Council connects people in both of those area — it’s a group of marketing peers who bring the practice of developing deeply human relationships a...
Building a Healthy Community with Matt Broberg — EP014
October 24, 2017 23:11 - 34 minutes - 79.6 MBToday we are talking with Matthew (Brender) Broberg , VP of Community at Sensu, Inc. Previously Matt was at Intel working on Developer Advocacy for cloud automation; he was also the founder of the program now known as the Dell EMC Elect. Matt was also one of the three co-hosts of the Geek Whisperers podcast along with John. It was really fun to hear about the things Matt has pulled from his past endeavors into making Sensu the best it can be. We take a look back and hear how Matt got into ad...
A Program for the Participants | Eric Nielsen of VMware — EP013
October 17, 2017 21:47 - 41 minutes - 94.3 MBToday we are talking with Eric Nielsen, Senior Director of Social Media and Communities for VMware. Eric and his team run the VMware vExpert program, one of the most successful advocacy programs in the enterprise technology area. John created and managed the program with Eric, and the vExperts make up a community that John and Kat are both still engaged with. Eric reinforces throughout our conversation how the program is first built for its participants — to help make them successful. We ...
They Call it Evangelist for a Reason | Eric Wright at Turbonomic — EP012
October 02, 2017 13:00 - 46 minutes - 107 MBIn today’s episode, we have the pleasure of sitting down and chatting with the great and fantastically unique Eric Wright. Eric is the Technology Evangelist at Turbonomic, and he shares with us his passion of building a community and engaging with them. Giving with no expectations while having faith that this generosity will be returned in the long run are two main themes that come up for Eric, both in his personal and professional life. This mindset has helped him develop a strong gut insti...
Participating, Listening, and Making it Safe for Both Sides | Perrine Crampton with Citrix
September 01, 2017 21:29 - 45 minutes - 104 MBToday we are talking with Perrine Crampton. Perrine is the Influencer Relations Community Manager at Citrix. Created in 2006, the Citrix Technology Professional program is currently made up of 50 dedicated members. From sending meeting notes and feedback to holding an unconference, Perrine is thorough in her dedication to having the CTP program give back a rewarding experience and win/win for the members and the internal Citrix team. She takes what does work at webinars and in-person events,...
The Future of Marketing Is Influencer Marketing: Francine Hardaway — EP010
August 26, 2017 00:35 - 47 minutes - 108 MBToday we are joined by Francine Hardaway, friend and advisor to the IMC. We cover a lot of ground on the current state of marketing, new vs. old marketing methods, the important roles of influencer marketing, and her personal experience as an early adopter of most leading marketing trends. Francine does an amazing job of getting products to market and helping startups, and we appreciate her sharing her expertise and advice! About our guest, Francine Hardaway Francine is a marketing strate...
Going Internally Berserk with Excitement: Mark Browne of Dell EMC — EP009
August 17, 2017 23:49 - 47 minutes - 109 MBToday we are delighted to share our episode with Mark Browne. Mark serves as the manager for the Dell EMC Elect Program and the Community Manager for the Dell EMC Community Network. The (then) EMC Elect Program was started by Mark and another colleague, Matt (Brender) Broberg who came together from different parts of EMC with the same goal of recognizing others for good work. Now with the program combining both the Dell TechCenter Rockstars and the EMC Elect, Mark sees himself in a trustee r...
Striving To Continually Be Great Open Source Citizens: Jonas Rosland at {code} by Dell EMC— EP008
August 10, 2017 19:27 - 42 minutes - 97.6 MBToday our guest is Jonas Rosland, Open Source Community Manager at {code} by Dell EMC. The {code} community has become an active way for the Dell EMC ecosystem to participate in open source projects. There are currently 3700 members in this community, and Jonas forecasts even more future growth. In this episode we really enjoyed speaking with Jonas about his background of developer advocate to community manager. Jonas goes into finer detail about the {code} Catalyst program and hisrole as...
Advocating for the Advocates, featuring Sam Moulton of The NetApp A-Team— EP007
August 03, 2017 15:22 - 34 minutes - 79.1 MBToday our guest is Sam Moulton, Senior Manager of Influence Marketing at NetApp. Sam has held a variety of roles in technology industry spanning sales support, product management, media and analyst relations, and marketing communications. Throughout her career the relationship she develops with other members of the community, colleagues and peers has remained of top importance. This is why being a champion for The NetApp A-Team and their team of dedicated and passionate influencers suits he...
Connecting and Expanding through Open Source Collaboration — Chris Aniszczyk EP006
July 26, 2017 23:10 - 26 minutes - 59.8 MBIn today’s episode we talk with Chris Aniszczyk. Chris is the COO of the Cloud Native Computing Foundation, aka the CNCF. We spoke with Chris on site at DockerCon 2017 in Austin, TX earlier this year about the CNCF Master Program. CNCF is part of the Linux Foundation, of which he is a VP, and a home to many projects, including Kubernetes. Kubernetes is one of the fastest growing open source projects. We had a very interesting talk with Chris on how the ambassador programs of both the CNCF an...
Building Momentum with the Docker Captains, featuring Jenny Burcio and Victor Coisne — EP005
July 19, 2017 00:01 - 37 minutes - 86.6 MBDocker has a huge amount of momentum in the community, and you can feel their enthusiasm and energy, both virtually and at live events like DockerCon, which is where we recorded this podcast with them! The Docker Captains Program is about a year old, and is a calculated way of helping the most active people in their community feel connected to the company and help them grow. We appreciate the way they are both organically and strategically approaching their program, and growing globally. Doc...
Elevating Through Helping and Supporting: Chronicles of the Nutanix Technology Champions with Angelo Luciani — EP004
June 27, 2017 22:55 - 38 minutes - 87.2 MBIn this episode, we have a fun chat with Angelo Luciani on his experiences with the Nutanix Technology Champions, or NTC, program. Angelo was the Community Manager at Nutanix, and he and another colleague run this program, which is in its third year. There are 151 members in the program, and Angelo’s traits of being hardworking, proactive, and helpful, certainly help give it the right recipe for success. We have known Angelo for many years, going back to the early VMware days. Angelo puts hi...
With Great Passion Comes Great Responsibility, featuring the Splunk Trust with Eric Grant— EP003
June 20, 2017 04:01 - 41 minutes - 94.6 MBWith Great Passion Comes Great Responsibility, featuring the Splunk Trust with Eric Grant— EP003 Eric Grant, Community Manager for Splunk, sits down with us today to discuss how the SplunkTrust started, evolved, and now helps active members of the Splunk community be “geeky in all the right ways.” Giving those who help Splunk great benefits and a positive identity is very important to Eric, and he details exactly how they accomplish that. Today we are talking with Eric Grant, Commu...
Building Your Enterprise Tribe, featuring the SAP Mentors story with Mark Finnern — EP002
June 12, 2017 22:41 - 57 minutes - 132 MBOn today’s episode of The Influence Marketing Podcast, we are joined by Mark Finnern, founder of the boutique consultancy Playful Enterprise. Mark shares how he built the SAP Mentor Program, explains the terminology and ideology behind the concept of an “Enterprise Tribe,” and gives tips on how a company can encourage mentors to highlight and support the community. Finnern discusses bringing passion, purpose, and playfulness into the advocacy program to create deep connection and trust. K...
The Rickatron is Always On! A talk with Rick Vanover from Veeam Software and Veeam Vanguard Program EP001
June 01, 2017 15:48 - 54 minutes - 126 MBRick Vanover, with Veeam Software, shares with us his key principles and beliefs that have made the Veeam Vanguard Program so successful. The program is in its third year, and has 61 members, with a very high engagement rate in activities and outings, such as the VeeamOn event. Rick talks up the importance of starting small, picking your team wisely, and using your intuition, rather than only going by quantitative metrics. The Veeam Vanguard Program features creative and trusted leaders who...