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170 Barney Waters | President of K-Swiss
Industry Angel Business Podcast
English - May 31, 2020 17:58 - 59 minutes - 70.5 MB - ★★★★★ - 44 ratingsEntrepreneurship Business Careers business entrepreneurship marketing management sales socialmedia Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 169 Laura Middleton | An eCommerce Business Journey
Next Episode: 171 Leon Howe | Business Incubator Benefits
Ian Farrar LIVE streamed a conversation from the UK with LA based Barney Waters.
Barney is the President of K-Swiss, the American athletic shoe brand based in downtown Los Angeles.
The interview discussed;-
Offers as a result of the decline in retail during Covid-19 Seasonal stock Barneys carer path Changes of ownership Sporting brand ambassadors Dominance and the need for a niche Youth idols, musicians and rappers Focussing on the entrepreneur Workplace outfits Company transparency Connecting with customers Personalising your brand What do you look for in an employee The number one thing you do for a great culture Mentorship Overly Communicating Kenny powers viral campaign What makes a successful marketing campaign strategy How to target a heritage brand Entrepreneurship is a mindset Company Book Club Female Entrepreneurs Leaving your competitors size against them… the Judo PrincipleThe original video can be watched again on the respective social media platforms.
Podcast Sponsors;-
Far North Sales & Marketing
Carpeway