Indie Game Coach artwork

Indie Game Coach

18 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 16 ratings

Game industry veterans Alex Josef and Alex Van Lepp reveal all of their indie game publishing and marketing strategies so that you can successfully launch, market and sell your game. Discover all the ins and outs of game publishing, including raising capital, self-publishing (or finding a publisher), marketing, launching, distribution/sales and how to extend the lifecycle of your game in order to be as profitable as possible. Through a combination of interviews with industry veterans and real-time "coach/consulting" sessions with indie developers, you'll learn first-hand how to prioritize activities and launch your game with the greatest likelihood for success. Alex and Alex have a combined 35 years of experience in the video game industry, during which time they have spearheaded the launch campaigns for hundreds of triple-A and indie games across all gaming platforms. Together they run VIM Global video game consulting group and Graffiti Games, one of the fastest growing indie game publishers in North America. So hit subscribe NOW and let’s start improving your game!

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Episodes

Dev Dive with Graham Smith of DrinkBox Studios

May 07, 2021 21:00 - 1 hour - 41.6 MB

#018 - In this episode of the Indie Game Coach Podcast Alex Josef and Alex Van Lepp talk with Graham Smith of DrinkBox Studios. They talk all about the journey of starting DrinkBox Studios to developing their first hit title Guacamelee!  We hope you enjoy the episode and if you haven't already please subscribe and review the podcast. Additional show notes can be found here: http://www.indiegamecoach.com/podcasts

Communications With Jillian AKA Starlight Skyes of Dread XP

April 29, 2021 15:00 - 53 minutes - 36.9 MB

#017 - In this episode of the Indie Game Coach Podcast we talk with Communications Director of Dread XP Jillian AKA Starlight Skyes. She shares some of the communications strategies and technique's that she's used to  launch games. 

Game Trailers with Josh Cauller

March 31, 2021 12:00 - 51 minutes - 35.1 MB

#016  -  In this episode of the Indie Game Coach podcast we do a deep dive on game trailers with Josh Cauller. We go over why indie developers need a great trailer for their games, what they can do with their trailers, where they can get a trailer and much more.  We hope you enjoy the episode and if you haven't already please subscribe and review the podcast. Additional show notes can be found here: http://www.indiegamecoach.com/podcasts

QA and Localization With Justin Webber From PTW

February 28, 2021 16:00 - 33 minutes - 23.4 MB

#015 -  In this episode of the Indie Game Coach Podcast, we dive into the process of quality assurance and localization with Justin Webber from PTW. QA and localization are extremely important parts of developing a polished indie game. We hope you enjoy the episode and if you haven't already please subscribe and review the podcast. Additional show notes can be found here: http://www.indiegamecoach.com/podcasts

Indie Game Funding with Kim Gibson of Ontario Creates

February 22, 2021 19:00 - 36 minutes - 25 MB

#014 - In this episode of the Indie Game Coach Podcast, we talk with Kim Gibson of Ontario Creates about how indie developers can put together a deck to approach organizations for funding. We hope you enjoy the episode and if you haven't already please subscribe and review the podcast. Additional show notes can be found here: http://www.indiegamecoach.com/podcasts

Creating an Indie Studio With Alex Rushdy From 13 AM GAMES

February 15, 2021 18:00 - 39 minutes - 27.1 MB

#013 - In this episode of the Indie Game Coach Podcast we’re joined by Alex Rushdy from 13 AM GAMES. Alex talks all about how 13 AM GAMES was started, as well as the games they've worked on, plus future projects. We hope you enjoy the episode and if you haven't already please subscribe and review the podcast. Additional show notes can be found here: http://www.indiegamecoach.com/podcasts

Dev Dive with Snoozy Kazoo

February 08, 2021 18:00 - 53 minutes - 36.6 MB

#012 - In this episode of Indie Game Coach, Alex talks with the team from Snoozy Kazoo, creators of the upcoming game Turnip Boy Commits Tax Evasion. Yukon and the team talk about how they came up with the idea for Turnip Boy and what it's like to be a brand new studio creating its first commercial game. We hope you enjoy the episode and if you haven't already please subscribe and review the podcast. Additional show notes can be found here: http://www.indiegamecoach.com/podcasts

Dev Dive with Chris Guin

February 01, 2021 19:00 - 34 minutes - 23.6 MB

#011 - In this episode of the Indie Game Coach podcast, Alex Josef sits down with Chris Guin, the creator of Adventures of Chris. They discuss his experiences as a new indie developer, along with what it’s been like working on his first commercial release. 

Marketing Mini - Calls to Action and How to Use Them!

January 25, 2021 15:00 - 18 minutes - 12.9 MB

#010 - In this week’s episode of the Indie Game Coach Podcast, Alex Josef and Alex Van Lepp are back with another marketing mini. They break down what a call to action (CTA) is, and how you should be using it in your marketing materials to launch your indie game. We hope you enjoy the episode and if you haven't already please subscribe and review the podcast. Additional show notes can be found here: http://www.indiegamecoach.com/podcasts

Sales and Distribution W/ Paul Baldwin From Curve Digital

January 18, 2021 18:00 - 42 minutes - 29.4 MB

#009 - In this episode of the Indie Game Coach Podcast Alex and Alex are joined by Paul Baldwin from Curve Digital, who published Human Fall Flat. Paul talks all about sales and distribution of indie games and the importance of utilizing all platforms outside of just Steam. We hope you enjoy the episode and if you haven't already please subscribe and review the podcast. Additional show notes can be found here: http://www.indiegamecoach.com/podcasts

Dev Dive with Metalhead Software

December 31, 2020 17:00 - 39 minutes - 26.9 MB

#008 - In this episode of Indie Game Coach, Alex & Alex talk with Scott Drader from Metalhead Software, creators of the awesome Super Mega Baseball franchise. Scott discusses how Metalhead got its start and how they chose to create a sports title. He also reveals what it takes to compete and standout in a genre typically dominated by triple-A publishers and licensed franchises. We hope you enjoy the episode and if you haven't already please subscribe and review the podcast. Additional show ...

How to get your game on GoG w/Mark Hill from GoG!

December 15, 2020 07:00 - 52 minutes - 36 MB

#007 - In this episode of Indie Game Coach, Alex Josef talks with his friend and former colleague Mark Hill of GoG. Mark reveals what GoG looks for in a game and how developers can best approach them to be featured on the platform. You'll come away with some great insight into just one of the Steam alternatives for PC games. We hope you enjoy the episode and if you haven't already please subscribe and review the podcast. Additional show notes can be found here: http://www.indiegamecoach.co...

Marketing Mini - Fact Sheets and how to use them!

December 08, 2020 19:00 - 10 minutes - 7.43 MB

#006 - In this episode of Indie Game Coach, Alex & Alex talk all about fact sheets and how to use them. This first "Marketing Mini" is part of a series of short episodes that focus on one particular marketing topic. Listeners can also download a free Fact Sheet guide here: http://www.indiegamecoach.com/factsheet We hope you enjoy the episode and if you haven't already please subscribe and review the podcast. Additional show notes can be found here: http://www.indiegamecoach.com/podcast

Dev Dive with Serenity Forge

December 01, 2020 20:00 - 55 minutes - 38.4 MB

#005 - In this episode of Indie Game Coach, Alex & Alex talk with Z from Serenity Forge. Z talks all about how Serenity Forge got its start and what it is like to be a game developer AND publisher. Serenity has done it all, from developing and self publishing, to publishing games for other devs to partnering with publishers on their own games. We hope you enjoy the episode and if you haven't already please subscribe and review the podcast. Additional show notes can be found here: http://ww...

How to Create More Awareness for Your Game through Partnerships! w/Kevin Wasielewski of Origin PC

November 24, 2020 18:00 - 30 minutes - 21 MB

#004 - In this episode Indie Game Coach Alex Josef talks with Kevin Wasielewski, CEO of Origin PC, about how indie devs can partner with hardware manufacturers and benefit from not only co-marketing opportunities, but also the ability to get loaner hardware for press tours, trade shows, as well as systems to use for development. You'll come away with an understanding of how these partnerships can be a huge boost for your game's visibility and how to seek them out. We hope you enjoy the epis...

Budgeting Your Indie Game w/Andy Messner of Graffiti Games!

November 09, 2020 18:00 - 39 minutes - 27.1 MB

#003 - In this episode of Indie Game Coach Alex Josef and Alex Van Lepp talk to Andy Messner, Senior Producer at Graffiti Games about how to create a comprehensive budget for your indie game. They go over all of the dos and don’ts, while also covering every aspect of game development that needs to be considered in your budget. This is your  guide to everything that goes into budgeting a game and there's also a free downloadable template so that you can confidently create a functional budget....

Publishing Indie Games w/Dieter Schoeller of Headup Games!

November 09, 2020 17:00 - 43 minutes - 29.9 MB

#002 - In this episode of Indie Game Coach Alex Josef and Alex Van Lepp talk with Dieter Schoeller from Headup Games about how to launch, market, and sell your indie game. Dieter goes over Headup's criteria for selecting games and working with developers. They also discuss some of the amazing games that Headup has been a part of including: Pumpkin Jack, Colt Canyon, Dead Age, and Bridge Constructor, and the upcoming Dead Age 2!  We hope you enjoy the episode and we've got some great stuff l...

Welcome to Indie Game Coach!

November 09, 2020 16:00 - 15 minutes - 10.4 MB

#001 - Join game industry veterans Alex Josef and Alex Van Lepp as they reveal all of their indie game publishing and marketing strategies that will help you successfully launch, market and sell your game. In this debut episode, Alex and Alex talk a little bit about their background in the industry and discuss what Indie Game Coach is all about and who it's for. Later in the episode they also reveal a special launch promotion to celebrate the debut episode - you can find details here: http:...