Why your product needs marketing - Dagobert Renouf, Logology

Dagobert Renouf is the founder of Logoloy, a logo and brand design service that he started with his wife, doing around $3k in monthly revenue. This is an awesome story. Dago started building Logoloy in September 2018, then completely failed the launch after building for almost 2 years. It wasn't until May 21 that Dago realised he actually needed to find a marketing channel that worked for him -which was Twitter. Dago went for 15 years chasing money, but then realised that wasn’t the course to happiness. So after a turbulent few years, he’s now in a place of fulfilment, with plenty of the journey to go.

👉 Extended episode here.

What we covered in this episode:

Making his first internet money in high schoolGetting a cease and desist at 15 years oldThe dangers of being focused on moneyFinding the idea for LogologyTaking 1.5 years to launch his startupHaving a failed launch after 1.5 years of buildingMarketing when you don’t want to do marketingDiscovering a distribution channel that works - TwitterGrowing to $3k per month

Recommendations

Book: Zero to One by Peter ThielPodcast: Wannabe EntreprenuerIndie Hacker: Tony Dihn

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Sponsor - Ahrefs

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