JR Farr is the co-founder of Make Lemonade, a product studio behind Lemon Squeezy (a platform to sell digital products), Dunked (to showcase your portfolio) and Iconic (a set of cracking looking apps). But this isn’t JR’s first foray into entrepreneurship. Back in 2008 he sold his first startup, College Connecting, before starting and selling another, MOJO marketplace back in 2012. From here he worked at the acquiring company for 5 years, before starting ANOTHER startup, called Weav, a product to help with customer retention. I could list out JR’s CV in more detail, but you can tell that this chap a seasoned entrepreneur.

What we covered in this episode:

JR's entrepreneurship backgroundBuilding Mojo (Wordpress marketplace)Mojo getting acquired in 2012Why JR stayed for 5 years in a big companyGetting a mini MBASpending $75k on a domain for a failed companyMeeting the Make Lemonade folksOrman ClarkGilbert PellegromJason SchullerShould more founders band together?Building Lemon SqueezyTaking on the digital products spaceGoing into a crowded marketAdvice for entreprenuers

Recommendations

Book: The Hard Thing About Hard ThingsPodcast: My First MillionIndie Hacker: Jon Yonfook

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