From $500k to $1m in 6 months with a podcast agency - Harry Morton, Lowerstreet

Harry Morton is the founder of Lower Street Media, a podcast production agency that specialises in premium podcasts for ambitious companies. Lower Street are the agency behind top shows such as Secret Leaders, Technology Untangled and WFH Daily. Harry's business has skyrocketed since COVID, doubling in size of revenue and headcount in the last 6-months as more companies start to realise how effective podcasting can be. Harry also runs Single Track Conf, a 3-day mountain-biking founder retreat.

➡️ Here's my course on starting a podcast in 2 hours or less (use "bites" for $10 off)

What we covered in this episode:

Why start an agency? it's not exactly a dream business to start.How Harry grew Lowerstreet through cold outreach1st client, Ultimate Leadership PodcastWhy the productising model didn't work out for LowerstreetWhat Harry did in the early days for growthHow losing 30% of revenue was a catalyst for growthDoubling the agency revenue in 6 monthsQuitting his job with no savings to start LowersteetNot knowing what to do when starting the companyAddressing shiny object syndromeWhy focus vs portfolio of projects argument is BSThe secret sauce for making a sh*t hot podcastHow to make a show that stands outStarting a mountain bike community

Recommendations

Book: Out on The Wire by Jessica AbelPodcast: StartupIndie Hacker: Andrew Wilkinson

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Sponsor - 2 Hour Podcast

Yes, that's right, I'm sponsoring my own show 🤯

After producing hundreds of podcasts for myself and clients, I've been pouring all of my knowledge into my new course, 2 Hour Podcast, which shows you how to start, grow and monetize a podcast that takes you less than 2 hours per week.

I know lots of people who want to start a pod and reap the rewards, but struggle to find the time, which is exactly why I made this course.

I've taken a three-pronged approach to making a podcast efficiently. The first is a step-by-step video guide to creating your show, covering everything from branding, to editing to hosting. The second part is a 90 minute tutorial where I make a my own podcast completely from scratch, recording the first episode with Arvid Kahl, using the tips from part 1. The final prong is my full Notion system for creating my show, including my episode CRM, guest and outreach templates, plus an episode briefing doc.

Head to 2hourpodcast.com to get the full course and get $10 off with the code "bites" at checkout.