Daniel Fayle: from commercial banker to making millions in software
Indie Bites
English - March 03, 2023 09:19 - 16 minutes - 14.8 MB - ★★★★★ - 10 ratingsEntrepreneurship Business Marketing indie hackers bootstrapping Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today I’m joined by Dan Fayle, who is the co-founder of Chekkit, a company that’s he bootstrapped to almost $2.5m ARR and 20 employees. There’s a few interesting things about Dan’s story I know you’re going to like. This is his first company and he quit his job to go all-in with 3 co-founders, he got his early customers through, and I’m not kidding, door to door sales and finally he’s not changed the price of the product since it’s launch 6 years ago.
What we covered in this episode:
Dan’s backgroundWhy he went all-in on Chekkit from the beginningHow he got his early customers from door to door salesHow to make cold email work at scaleBiggest growth channelsHow an early pivot lead to more growthWhy they stuck to their $99 p/m price for yearsWhat’s next for the businessRecommendations
Book: Shoe DogPodcast: The MoveIndie Hacker: Nathan BarryFollow Dan
TwitterFollow Me
TwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal WebsiteBuy A Wallet2 Hour Podcast CoursePodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - Ahrefs
Thank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.
If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.
To try out Ahrefs Webmaster Tools, head to ahrefs.com/webmaster-tools