A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy

Michele Hansen is the co-founder of Geocodio, a SaaS business that provides geocoding and data matching for addresses, co-host of the fantastic podcast Software Social and author of the book Deploy Empathy, which is all about how to do great customer interviews. We cover a lot of ground in this short episode, including how to write a book, building in public and mental health as a founder. Along with some concrete tips on how exactly you can do customer research.

What we covered in this episode:

Michele’s podcast tourBuilding in publicWhy context is important for Twitter debatesThe real reason Michele wrote her bookStarting with a newsletterHow to do customer researchHow to understand your customersChanging their podcast support modelMental health as a founderBeing a founder with ADHD

Recommendations

Book: The Little Book that Builds Wealth; Charlie Wilson’s WarPodcast: The IndicatorIndie Hacker: Marie Ng

Follow Michele

TwitterPersonal site

Follow Me

TwitterIndie Bites TwitterPersonal WebsiteBuy A Wallet2 Hour Podcast CoursePodPanda (hire me to edit your podcast)

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