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BiziNation #51: The World Cup Moolah
Indicast - All Podcasts
English - March 16, 2011 12:30 - 20 minutes - 14.8 MB - ★★★★★ - 23 ratingsTech News News Society & Culture india desi hindi bombay indicast bollywood canada india news mumbai delhi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Indicast #136: The JPC Jugaad
Next Episode: Indicast #138: Wiki Leaks aims at India
Scarcity makes things invaluable and that is what makes the World Cup cricket a mouth watering proposition for advertisers. All India Radio is slated to earn around Rs. 7 crore from the 45 day long event. Others like Pepsi, Castrol, Hyundai, Amul have bet their best buck hoping to capture minds and eye balls. In other news, Indigo plans to hire 1,500 employees this year with aviation sector grappling the effects of rise in the Aviation Turbine Fuel price. And scooters are back.