E79 - Building the Largest Internet Restaurant of the World w/Rebel Foods' Jaydeep Barman

In this Episode, I (@Jivraj Singh Sachar) speak with Jaydeep Barman, Co-Founder & CEO of Rebel Foods.

Jaydeep Barman and team have built perhaps the most unique, first-principles startup of the country. Rebel Foods has established and pioneered the concept of cloud kitchens not just in India, but globally! What started as Faasos in 2011 as a single-store fast-food outlet, has become a technology marvel paving the way for a complete overhaul of the restaurant business. Rebel Foods soon realised that they wanted to drop the infra, dominate the different consumer missions and redefine the entire category. A decade later, Rebel is a Unicorn startup in 10+ Countries, building the largest interest restaurant of the globe. 

Through this conversation we decode how they got here -

1. (2:23) : Decoding the DNA of Doing Things Differently

2. (06:23) : Finding Conviction in Being Contrarian  ~ Thinking from First Principles

3. (08:57) : Demystifying the mission and vision of Rebel Foods ~ Aligning long-term mission & short-term execution

4. (13:19) : Filtering Consumer Insights ~ Working Customer Backwards

8. (17:41) : Understanding what to listen to and why ~ Feedback Iteration 

9. (20:28) : Being Deliberate about Building a Phenomenal Culture at Rebel Foods 

10. (25:03) : Cultivating Leaders at Rebel Foods ~ Evolving as a Founder from the How - What - Who?

11. (30:31) : The role of the smaller aspects in scaling culture

12. (34:04) : Navigating the challenge of Expanding Rebel Foods across the World ~ Putting India on the Global Consumer Map!

13. (37:44) : "Becoming a Unicorn in a Decade ~ Still Day 1" - What does "Long Game" look like as a Founder?

14. (42:50) : Mountaineering vis-a-vis Entrepreneurship - a) If you end up going to fast, take a pause!

15. (45:00) : Mountaineering vs Entrepreneurship - b) Figuring Out the Way! ~ Jaydeep's superpower of learning

16. (48:04) : Founder Scalability ~ How has Jaydeep evolved as a Founder?

17. (52:10) : Conclusion

Hope you liked the 79th Episode of the Indian Silicon Valley Podcast - Building the Largest Internet Restaurant of the World!

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