E150 - The Truest & Most Loved New-Age Brand in the Country w/The Whole Truth's Shashank Mehta

In this episode, we have a conversation with the Founder of the Phenomenal Brand - The Whole Truth - Shashank Mehta.

Shashank Mehta, founder of The Whole Truth, reveals how the company creates new products. The process starts by identifying categories where "big food" brands have been misleading consumers, and where The Whole Truth can create a "100% clean" product that still tastes good. This is followed by a product development process which prioritizes maintaining the brand's philosophy and ethos, as well as catering to the unique expectations of each product category.

Mehta emphasizes the importance of delivering high-quality experiences across the entire consumer journey – from product proposition, pack design, and price, to distribution and promotion. He attributes the brand's high repeat purchase rate and NPS score to consistently delivering on these elements, and to the brand’s policy of always being transparent and respectful towards consumers.