E142 - India's Largest Social Company w/InShorts' Deepit Purkayastha

In this Episode, we speak with Deepit Purkayastha, Co-Founder of India's leading Social Company.

We uncover how to building Indian Social companies in this very eventful conversation, check it out!

00:00 - Introduction
01:57 - Dropping out and starting up InShorts
06:37 - Insights on Consumer Social in India
10:24 - Light bulb Moments for InShorts
16:20 - Deciding the Form Factor of InShorts
19:55 - Insight Management
21:46 - Monetisation in Indian Social is Broken
26:53 - What is the Business Model of InShorts?
30:20 - Advertising to Brands for InShorts
34:05 - Driving Innovation at the InShorts Group
36:12 - Launching Public App!
41:40 - Building for the Existing Audience vs New Platform
43:20 - Strong Fundamentals for Institutions
48:12 - What is the base of a Legendary Company?
54:28 - Scaling journey of Deepit
58:33 - Upskiling as a Founder
1:01:02 - Most distinct stories
1:03:25 - Motivation for Founders
1:07:02 - Building Social in India

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