E115 - Mastering Global GTM w/Whatfix's Khadim Batti

In this Episode, I (@Jivraj Singh Sachar) speak with Khadim Batti, Co-Founder of Whatfix.

Whatfix is one of the leading SaaS Companies from India, solving for digital software adoption across platforms, personas and teams for thousands of enterprises across the globe. It helps companies create interactive walkthroughs that appear within applications! What stands out through the Whatfix journey is the category creation and GTM Domination! They have been clear since the get-go to build for the US market and adjacent global geographies, and this clarity has helped them build a GTM-engine like no other!

Backed by the likes of Sequoia and SoftBank, Whatfix is paving the way and championing the global SaaS wave from India. I sit with Khadim and decode the journey of getting here. Through a power-packed 45 minute conversation, we understand how Whatfix came into being, how they tackle a diverse buyer persona, how they built one of the strongest GTM flywheels from India and uncover what goes into building a world-class decentralized global team.

This episode is incredibly useful as Khadim shares very tactical insights for GTM, Product and Team Building. I am sure everyone listening shall have a great time but before we get started here is a quick word about our sponsor:

Stride Ventures, which is one of India’s leading Venture Debt Funds, becoming synonymous with innovative startup financing in India. Stride provides comprehensive solutions, going beyond venture debt, to cater to distinctive challenges faced by high-growth and inherently strong businesses, backed by leading institutions. The fund has a portfolio of over 60+ diversified companies, having deployed more than Rupees 1500 Crore to date. In just over two years, Stride Ventures has emerged as the preferred venture debt lender in the Indian Ecosystem. To know more about this phenomenal fund, visit - https://strideventures.in/

Hope you liked the 115th Episode on the Indian Silicon Valley Podcast - Mastering Global GTM!

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