00:56 – Introducing today’s guest, Trevor Martin

01:37 – Trevor talks about Noms Bake Shop

02:07 – The moment Trevor realized he wanted to be an entrepreneur

04:02 – Other business partners Trevor has worked with

06:21 – The inspiration to start Noms Bake Shop

08:40 – The intriguing story of how Trevor met his wife, Chelsea

12:31 – Why Chelsea left a steady income to work as an entrepreneur

15:19 – Struggles Trevor has faced on his entrepreneurial journey

18:53 – Trevor reflects on his philosophy of constantly building

22:21 – Quality control and production decisions

24:45 – Differing opinions within Trevor’s family

26:19 – Trevor discusses scaling his business

26:41 – Why Trevor’s business is actually two businesses

28:15 – Trevor shares his thoughts on figuring out the logistics of his business

30:06 – The Lionel Richie analogy

34:46 – Trevor speaks to the

35:22 – How Trevor addressed the challenge of working in a business that is seasonal and cyclical

37:35 – Serving the community of common interest

38:42 – Trevor’s thoughts on franchising his business

42:20 – Other options for Trevor’s business, including licensing

45:00 – Trevor speaks to the balance of working with family members

45:40 – Trevor shares with the audience what they can do to increase the dosage

47:18 – Where listeners can connect with Trevor


TWEETABLES


“Anybody that has started a business knows that your brain doesn’t shut off with ideas and building systems and business development after five pm, right?” (16:20)


“All the marketing arm does is say, ‘If you’re gonna give somebody a gift, give ‘em something that doesn’t suck. Give ‘em something that’s consumable. Give ‘em something in a pretty box with your logo on it. And give ‘em the best damn cookies they can eat.” (27:25)


“Holiday season is big for us. We do about sixty percent of our revenue in November and December. That’s been a huge battle is trying to figure out, ‘Ok, how do we bring recurring revenue throughout the rest of the year?” (35:03)


“I’m very good at separating emotion from logic.” (39:38)


“I can build a hundred million dollar company if you give me a hundred years. Anybody can, right? But it’s all about doing it in an efficient amount of time.” (43:08)


LINKS MENTIONED


Chris’ LinkedIn


StartUp Drugz Instagram – @startupdrugz


Trevor’s LinkedIn


Get Noms Website