Chad White is a fantastic marketer and a wonderful human.  

In The Email Marketing Rules, Chad wrote a "Bible" of email marketing, which is a must-have for every email marketer.  Chad is also the head of research at Oracle Marketing Consulting.  That means he's finding nuggets of actionable data that can help Oracle's clients but he also shares them with the world through Oracle webinars.  

So follow Chad, and enjoy the episode. It's a great one.