047 - LinkedIn Tips & Tools, Automating Social Media & BOFU Content

InboundBuzz - Inbound Marketing Podcast

English - January 08, 2017 14:58 - 26 minutes - 36.7 MB - ★★★★ - 4 ratings
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Previous Episode: 046 - How to Create a Kickass Digital Strategy, Writing for Medium & HubSpot's New Planning Tool

Next Episode: 048 - Manelle Merhi on Developing a World Class Value Proposition, Brand & Brand Culture

Shownotes for Episode 47:

Welcome to InboundBuzz, thanks for listenting!

Buzz 1 - Passion Planner
- Look through Passion Planner and see if it's right for you: http://www.passionplanner.com/what-is-it/

Buzz 2 - Recurpost to Automate Social Media
- Check out Recurpost: https://recurpost.com/
- Recurpost's VS article example: https://recurpost.com/recurpost-vs-edgar
- Marcus Sheridan's Big 5 Types of Content that people are looking at when in decision mode: https://www.thesaleslion.com/big-5-blog-article-topics-guaranteed-drive-traffic-leads-sales/

Buzz 3 - Target Execs and CEO's using LinkedIn
- Social Media use by CEO's is increasing, study: http://fortune.com/2016/01/25/social-media-ceo/

Buzz 4 - Optimising LinkedIn Profiles
- Free guide, thanks to LinkedIn Australia: ttps://cdn2.hubspot.net/hubfs/2219901/LinkedIn%20Profile%20Playbook.pdf

Buzz 5 - Articles vs Updates
- Try using articles instead of updates
- Keep them first person with a bit of personality
- Tag LinkedIn Pulse
- Check out Hubspot's guide for beginners: https://blog.hubspot.com/marketing/linkedin-publishing-beginner-guide#sm.001ey0ks2156uegnvdb1v1jn114s0

Buzz 6 - What works on LinkedIn
- Link from BuzzSumo: http://buzzsumo.com/blog/successful-headlines-topics-linkedin-2016/

Buzz 7 - Export LinkedIn contacts as a CSV

Plus! Check out my new Facebook Live Show! https://www.facebook.com/MandJShow/