Ep. 222: Using humor to get better results from your marketing videos ft. Joseph Wilkins

While there’s no formula for making a video go viral, there IS a tried and true process for creating a funny video that will get significantly stronger business results than your typical corporate video.

Joseph Wilkins has been helping businesses make marketing and sales videos for years, but it wasn’t until he started using his 8 step process for creating humorous videos that he saw consistently strong ROI for his clients. Today, he uses that process as the foundation for his work at funnysalesvideos.com.

On this week’s episode of The Inbound Sales Podcast, Joseph breaks down the details behind each of the 8 steps in his video creation process and shares details on everything from hiring writers and actors, to using your ads budget to test different iterations and discover the right combination of opening hook, video content, format and channel.