In this Inbound Speaks interview we chat with Tom Shapiro about his INBOUND 2020 session. he explains who should be in the room and why and even drops a tip or two along the way.

My Cheat Sheet: 10 Strategies to 10X Leads from Your B2B Blog

Working hard, pumping out post after post, yet exasperated because you’re not feeling the love from your prospective leads? Many B2B blogs are full of non-performing, yawn-inducing, “me-too” posts. Your blog holds tremendous potential, though, to not only drive leads for your business but to be your #1 top leads driver. In this session, we’ll go beyond the basics and will walk through advanced methods for growing leads from your blog. From neuromarketing strategies and behavioral intelligence to audience-alignment and conversion techniques, your blog can become a petri dish for your marketing, leading to greater revenue and ROI.