How grocery chains are embracing e-commerce technologies amid COVID-19

In this extended conversation with Publicis Groupe chief commerce strategy officer Jason Goldberg, we explore the history of grocery shopping in the US, how COVID-19 has fueled massive shifts in the landscape and how established chains are refining their e-commerce operations to meet shoppers where they’re at. The “Retail Geek” also highlights how grocery stores are providing a higher overall percentage of peoples’ calories during the pandemic and the steps these companies are taking to continue doing so after COVID-19 concludes and restaurants begin to reopen.