Episode 20: Building the Field
In the Sauce
English - January 14, 2019 21:56 - 51 minutes - 47 MB - ★★★★★ - 73 ratingsCareers Business Society & Culture products grocery retail hrn education consumer packaged goods how-to business in the sauce alison cayne Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 19: Building with Investors
Next Episode: Episode 21: Building Velocity
Pat Jammet is a bit of a legend in the world of product marketing. After starting his career at Honest Tea, Pat took on Field Marketing at Sir Kensington's, eventually becoming VP of Marketing there. On this episode of In the Sauce, Pat and Ali talk about what founders should be thinking after the push onto the shelves: There's gotta be a team dedicated to the PULL off the shelves by happy consumers. That means demonstrations, coupons, and sampling wherever a potential consumer can be found.
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