Building with a Broker

In the Sauce

English - April 07, 2023 04:00 - 58 minutes - 53.7 MB - ★★★★★ - 73 ratings
Careers Business Society & Culture products grocery retail hrn education consumer packaged goods how-to business in the sauce alison cayne Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Kari Pedriana is Co-Founder and CEO of Green Spoon Sales, the national natural food and beverage sales broker, specializing in emerging CPG brands, including Primal Kitchen, Lesser Evil, Quinn Snacks, Smart Sweets, Chomps and Midday Squares. On this episode of ITS, Kari breaks down the broker role, how to best think of relationships with distributors, selling trade shows vs. marketing trade shows, and why Green Spoon launched its accelerator program, take root.