Building Retail Media
In the Sauce
English - January 18, 2024 18:00 - 1 hour - 59.4 MB - ★★★★★ - 73 ratingsCareers Business Society & Culture products grocery retail hrn education consumer packaged goods how-to business in the sauce alison cayne Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Building Social in 2024
Next Episode: Building a Thing
Eleanor Hayden is the founder of Hayden Consultancy - a shopper marketing consulting firm that works with brands like Olipop, Magic Spoon, Dream Pops, Catalina Crunch, Purely Elizabeth, Haven's Kitchen, and more. On this episode (Eleanor's 2nd!) of ITS, Eleanor walks Ali through all the ways brands can spend on digital marketing with retailers (and Instacart)...Sharpen your pencils!
In the Sauce is Powered by Simplecast.