Building Like a Sales Hero

In the Sauce

English - December 14, 2023 15:10 - 49 minutes - 45.6 MB - ★★★★★ - 73 ratings
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Adria Campbell is the Chief Revenue Officer at Malk Organics, the premium, plant-based milk company known for it's celebrity-created Erewhon smoothies. On this episode of ITS, Adria walks Ali through the way she runs sales, the KPI's she's established for her team, how she hires, and what her secret is with buyers. They also talk the perils of seasonal sku's and why Social Nature is the demo of the future.