Building a Luxury Every Day Brand
In the Sauce
English - February 04, 2020 21:12 - 52 minutes - 47.9 MB - ★★★★★ - 73 ratingsCareers Business Society & Culture products grocery retail hrn education consumer packaged goods how-to business in the sauce alison cayne Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Lindsey Boyd is co-founder of the Laundress, the company that’s been elevating laundry with nontoxic cleaning products since 2004, and was acquired by Unilever in 2019. On this episode of ITS, Ali asks Lindsey all about how she and her co-founder Gwen held on to their commitment to core customers and higher-quality ingredients as they expanded across the globe, and how the Laundress was an early example of content commerce, powerful brand partnerships and experiential retail.
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