Selling Trust in e-commerce, Who's Buying?

Legitimacy and trust in e-commerce. Decades ago, this was a major concern for consumers when they were asked to trust sites like eBay, and eventually Amazon, that what they were selling was real. Today, that legitimacy is almost baked into the e-commerce experience for consumers. 

But how about for businesses? Are the questions of trust and legitimacy still very real when it comes to buying online for businesses?

Take a trip back to circa 1998 with the guys as they reminisce about their initial experiences with purchasing online. Then fast-forward to today and listen how those experiences helped shape the ways they are building a new experience for helping traditional industries purchase online.