81. Judy Samuelson with Steve Scher: The Six New Rules of Business

The rules of business are changing dramatically, says the Aspen Institute’s Judy Samuelson, and that means profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. In this week’s episode with Senior Correspondent Steve Scher, she shares takeaways contained in her book The Six New Rules of Business: Creating Real Value in a Changing World.

Based on her unique knowledge and insight, Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates–and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Don’t miss this powerful guide on how businesses are changing and what is needed to succeed in tomorrow’s economy—and stay in the know about what’s happening in this moment at Town Hall Seattle.

Judy Samuelson is founder and executive director of the Aspen Institute Business and Society Program and a vice president at the Aspen Institute. She previously worked in legislative affairs in California and banking in New York’s garment center and ran the Ford Foundation’s office of Program-Related Investments. Samuelson writes regularly for Quartz@Work, is a Bellagio Fellow, and a director of Financial Health Network.

Steve Scher is a podcaster, interviewer, and teacher. He worked in Seattle public radio fro almost 30 years. He has taught at the University of Washington since 2009. He is Senior Correspondent for Town Hall Seattle’s In The Moment podcast.

Buy the Book: The Six New Rules of Business: Creating Real Value in a Changing World 

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