Omni-Channel Examples In Every Day Life

In the Loupe

English - June 18, 2024 07:00 - 25 minutes - 17.6 MB
Technology jewelry jewelry website jewelry website design digital marketing digital marketing design Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Transforming Business with AI: From Tire Shops to Jewelry ft. Podium Co-Founder Dennis Steele

Next Episode: From Vendor to Retailer: Cole Rowland's Journey in the Jewelry Industry

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Omni-Channel is a term used in ecommerce and retail to describe a business strategy that aims to provide a seamless shopping experience across all channels, including in store, mobile, and online.

At Punchmark, we are constantly encouraging our clients to integrate their online presence with their in-store ones, by integrating with their Point of Sale system, and ensuring their marketing is unified across all channels. Mike talks through a recent omni-channel experience that really blew him away at the department store Lowe's, and draws comparisons to how a jewelry store can elevate their own approach in a similar fashion.

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