Cutting Through the Noise
In Reality: Lessons from Leaders and Entrepreneurs
English - December 02, 2020 15:29 - 25 minutes - 58.6 MB - ★★★★★ - 25 ratingsEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Imagine launching your new product coinciding to the week of the lockdown due to the pandemic. The year 2020 has thrown us a curve ball and everything has changed; consumer behavior is no exception.
In this episode, we chat with Bruce Wilpon and Tomas Larsson, co-founders of EBBS, a brand-new craft beer brewing company and Fountain, a CBD infused premium craft sparkling water.
We'll learn how Bruce and Tomas developed their brand, finding the white space in a crowded category, together with the importance of applying optimism and humor in finding solutions. Listen in as Bruce and Tomas share their entrepreneurial journey in taking a brand to the market in the age of the pandemic on today’s episode.
Connect with Bruce and Tomas: EBBS (https://drinkebbs.com/) and Fountain (https://hellofountain.com/).
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