In MI Downtown - The Luminarias of Southwest Detroit
In MI Downtown
English - March 30, 2021 16:05 - 21 minutes - 19.5 MB - ★ - 1 ratingGovernment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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When the Southwest Detroit Business Association set out to assist local restaurants survive during the COVID-19 pandemic, an opportunity to capitalize on branding and cultural expression emerged. Hear from SDBA Vice-President Jennifer Gomez how the effort evolved from the ordinary to the extraordinary by blending an emergent need with creativity and partnerships.