In Depth artwork

How to design a high-impact growth org for a PLG startup — Webflow & Dropbox’s Melissa Tan

In Depth

English - June 08, 2023 08:00 - 59 minutes - ★★★★★ - 51 ratings
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Previous Episode: Why is the transition from IC Engineer to Manager so tricky (and how to get it right)? — Marcel Weekes, VP of Product Engineering at Figma
Next Episode: Lessons from Stripe on adding new products - Assessing ideas, structuring teams, and tactics for product reviews | Tara Seshan (Watershed, Stripe)

Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.

In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including: 

Designing and structuring a growth org

The right way to tackle goal-setting

How Webflow’s pricing and packaging has evolved

How to calibrate pricing feedback

You can email us questions directly at [email protected] or follow us on Twitter @firstround and @brettberson.  

Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.


In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including: 



Designing and structuring a growth org
The right way to tackle goal-setting
How Webflow’s pricing and packaging has evolved
How to calibrate pricing feedback


You can email us questions directly at [email protected] or follow us on Twitter @firstround and @brettberson.  

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