#43 - In Conversation with JP Dubé
Story World Explorers
English - January 18, 2021 17:00 - 1 hour - 49.3 MB - ★★★★★ - 3 ratingsTV & Film Arts Visual Arts transmedia story world storytelling strategy filmmaking streaming series entertainment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week’s guest is our new friend, JP Dubé! JP is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business. His research interests include empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising, branding, digital marketing, retailing, and dynamic decision-making. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice.
We spoke about how price setting is a marketing decision, price optimization, and the economic theory of the Creative Destruction.
We also spoke at length about the craft beer industry, why city fines need to be scaled, and had some laughs at John Wallace’s expense.
It’s the optimal conversation on all things pricing!
Follow JP:
Personal website: https://jp-dube.com/
JP’s Research: http://ssrn.com/author= 105881
#Priceoptimization #data #analytics #marketing #consumerdata #price #branding #advertising #pricing #strategies #demand #economics #creativedestruction #inconversation #podcast #storytelling
Are you an intrepid explorer with your own story world? You should be a guest on Story World Explorers! Connect with us here: https://clovispointcm.com/be-a-guest