Story World Explorers  artwork

#25 - In Conversation with James Kinloch

Story World Explorers

English - September 03, 2020 17:00 - 1 hour - 50.8 MB - ★★★★★ - 3 ratings
TV & Film Arts Visual Arts transmedia story world storytelling strategy filmmaking streaming series entertainment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


This week’s guest is our good friend, James Kinloch!  James is Managing Partner & Co-Founder of ART by Capital Digital. The letters of ART stand for; Accurate, Relevant & Tested in their content based on data, strategy, tactics, tools & more.  He’s worked in the field of advertising for 15+ years, traveling & working in amazing places within WPP such as Africa, Americas, Europe, & beyond.   

We spoke about speed as a metric of success, the need for testing in advertising, and the importance of HR in building brands.

A great, fast paced conversation!

Follow James:

https://www.linkedin.com/in/bobbieandluna/

Support the show

Are you an intrepid explorer with your own story world? You should be a guest on Story World Explorers! Connect with us here: https://clovispointcm.com/be-a-guest