Robert Richman is a culture architect and was the co-creator of Zappos Insights, an innovative program focused on educating companies on the secrets behind Zappos’ amazing employee culture. 


Robert built Zappos Insights from a small website to a thriving multi-million dollar business teaching over 25,000 students per year. Through his work, Robert has been responsible for improving the employee culture at hundreds of companies like Procter & Gamble, Whole Foods and Amazon. 


Previously a Zappos spokesperson and authority on employee culture, Robert is a sought after keynote speaker at conferences around the world and has been hired to teach culture in person at companies like Google, Toyota, and Eli Lilly. He has pioneered a number of innovative techniques to build culture, such as bringing improv comedy to the workplace.


His new book, The Culture Blueprint, is a systematic guide to how a workplace can help people grow, inspire amazing service, and ultimately drive revenue through amazing culture.


More information is available at his website, www.RobertRichman.com


Culture


Culture exists when there are more than 2 people in the room.


Culture is about beliefs. 


Impact beliefs by experience. 


Strong vs Weak Culture


Not good or bad cultures — strong versus weak cultures


Weak culture is one in which there is not alignment between actions and values folds


Strong culture you can walk in and see the values in action without anyone telling them the story


Improv


Not improv for performance, but applying principles to a group


Agree and take to the next level


Start with the smallest of acts


Practice failing


Costs of Weak Culture


Unfulfilled promises to employees and customers


Lack of trust to bring best self to table


Subtle discomfort and insecurity


Results of Cultural Experience


Emotional Honesty — gives way to open communication


when someone is real with you, that’s when you can trust them


The Book


Improv and open space work best when culture already strong


Book is about getting tight into vision and values


Basic elements of culture — on boarding, creating leaders, teaching customer service


Successful Onboarding


Extend time for on boarding


Have several people start at same time


Create two-way conversations around expectations and what’s needed for success


Why Open Space?


Culture ownership needs to be on the leaders and the people


Open space is team building and strategy session at same time


Unlocking creating potential of company


If a place like Zappos who usually gets 10-20k calls a day can take a day and turn off phones to work on themselves, other companies can as well.


The Power of Stories


Story telling is “cultural currency”


getstory.com — power of somebody seeing themselves in the story


  


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