Science: This Time, It's Personal

In a world where trust in institutions and in news is falling and the role of influencers is growing, finding the connective tissue between you and your audience is key to, well, connecting. 
To establish a rapport, which can if nourished, lead to trust, which can lead to a genuine connection. And for the creator to go further, to push deeper, to find meaning and bearing in places we as consumers or readers or listeners might not otherwise look or expect, like in local news or video game reviews or recipes.
I think that matters a lot. We’re not only losing trust but feeling that loss. With so much coming at us, we notice and feel a lack of connection, we feel adrift and unmoored. I am moved by people whose work and art I can connect with, whether I’m seeking it out or not.
Because connection matters. Who we get our COVID information or our weather forecasts from matters, but also who helps us understand where we can find comfort, and why.
My guest today is Swapna Krishna.
Swapna is a writer and journalist covering space, science, tech, and pop culture. She writes everywhere from Fast Company to StarWars.com, from StarTrek.com to Business Insider, the LA Times, Bitch Magazine, Bustle, Mental Floss, and more.
She’s appeared on a million excellent podcasts, at Comic-Con, and is the co-host of her own show, the Desi Geek Girls podcast, and the new host of PBS’s show Far Out.
Swapna often writes some of the most empathetic tech and pop culture commentary on the web. She has this unique ability to say “this is what this big thing means to me” and make you feel like “yes, me too!” or “Wait I didn’t think about that”.
We have very different backgrounds and lives but I trust her writing and thoroughly enjoy her new show, and her efforts to try and meet people where they are, on science issues and pop culture fandoms big and small.
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Have feedback or questions? http://www.twitter.com/importantnotimp (Tweet us), or send a message to [email protected]
New here? Get started with our fan favorite episodes at http://podcast.importantnotimportant.com/ (podcast.importantnotimportant.com).
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INI Book Club:
https://bookshop.org/a/8952/9780593081891 (Sword Stone Table) by Swapna Krishna and Jenn Northington
https://www.roshanichokshi.com/the-last-tale-of-the-flower-bride/ (Stay tuned )for Roshani Chokshi's new book
Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club (https://bookshop.org/lists/important-not-important-book-club)

Links:
Follow Swapna on https://twitter.com/skrishna?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter) and https://www.instagram.com/skrishna/ (Instagram)
Follow Swapna on https://www.tiktok.com/@swapna_krishna (TikTok)
Watch PBS Terra's Far Out on https://www.youtube.com/playlist?list=PLnNZYWyBGJ1EzMbF4T-PPNmqhXFY87Kfp (Youtube) or their https://www.pbs.org/show/far-out/ (website)
Listen to and follow https://twitter.com/DesiGeekGirls?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Desi Geek Girls)
Check out https://www.nasa.gov/connect/social/index.html (NASA Social)

Follow us:
Subscribe to our newsletter at http://newsletter.importantnotimportant.com/ (newsletter.importantnotimportant.com)
Follow us on Twitter: http://twitter.com/ImportantNotImp (twitter.com/ImportantNotImp)
Follow Quinn: http://twitter.com/quinnemmett (twitter.com/quinnemmett)
Edited by https://anthonyluciani.com (Anthony Luciani)
Produced by https://www.linkedin.com/in/willow-beck-074070122/ (Willow Beck)
Intro/outro by Tim Blane: http://timblane.com/ (timblane.com)
Artwork by https://amritpaldesign.com/ (Amrit Pal)

In a world where trust in institutions and in news is falling and the role of influencers is growing, finding the connective tissue between you and your audience is key to, well, connecting. 

To establish a rapport, which can if nourished, lead to trust, which can lead to a genuine connection. And for the creator to go further, to push deeper, to find meaning and bearing in places we as consumers or readers or listeners might not otherwise look or expect, like in local news or video game reviews or recipes.

I think that matters a lot. We’re not only losing trust but feeling that loss. With so much coming at us, we notice and feel a lack of connection, we feel adrift and unmoored. I am moved by people whose work and art I can connect with, whether I’m seeking it out or not.

Because connection matters. Who we get our COVID information or our weather forecasts from matters, but also who helps us understand where we can find comfort, and why.

My guest today is Swapna Krishna.

Swapna is a writer and journalist covering space, science, tech, and pop culture. She writes everywhere from Fast Company to StarWars.com, from StarTrek.com to Business Insider, the LA Times, Bitch Magazine, Bustle, Mental Floss, and more.

She’s appeared on a million excellent podcasts, at Comic-Con, and is the co-host of her own show, the Desi Geek Girls podcast, and the new host of PBS’s show Far Out.

Swapna often writes some of the most empathetic tech and pop culture commentary on the web. She has this unique ability to say “this is what this big thing means to me” and make you feel like “yes, me too!” or “Wait I didn’t think about that”.

We have very different backgrounds and lives but I trust her writing and thoroughly enjoy her new show, and her efforts to try and meet people where they are, on science issues and pop culture fandoms big and small.

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Have feedback or questions? Tweet us, or send a message to [email protected]

New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

-----------

INI Book Club:

Sword Stone Table by Swapna Krishna and Jenn NorthingtonStay tuned for Roshani Chokshi's new bookFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

Links:

Follow Swapna on Twitter and InstagramFollow Swapna on TikTokWatch PBS Terra's Far Out on Youtube or their websiteListen to and follow Desi Geek GirlsCheck out NASA Social

Follow us:

Subscribe to our newsletter at newsletter.importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comArtwork by Amrit Pal