The Future of Fashion with Kriti Tula, Founder of Doodlage

In Episode 1 of the Impact India podcast, I meet with Kriti Tula, founder of India’s first zero waste fashion brand Doodlage, at Cafe Inside Stories in New Delhi.

Doodlage creates pieces from textile waste and materials found, therefore hunting for material first, and entering the design process second. This is how Doodlage pieces come to life. The team inspires everyone to get creative too, including their tailors and labour workers to instill a love and responsibility for ethical design and production. Now in over 40 stores across India, it’s super exciting to see such an innovative brand spreading so quickly in a country where global production is priority, and western culture and influence has taken over.

Tune in to hear: 

How travel has inspired her vision for a circular industry in IndiaHow mass consumerism has impacted India’s fashion industryKriti’s insight into how the fashion industry has become so unsustainable, linking back to cultural norms of traditional India

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