Pulling At Threads of Curiosity ft. Environmental Entrepreneur Graham Ross - Episode 23 - Impact Everywhere

An estimated 92 million tons of textiles go to landfills across the globe each year. Today’s guest is Graham Ross, a serial entrepreneur looking to change this. During a mid-life crisis, Graham switched careers into the fashion industry, without having any experience. This isn’t a story about how Graham started a fashion line just to look more fashionable, but rather a story about how Graham, while pulling on a thread of curiosity, discovered an industry that was toxic and wanted to do something about it. 

Graham was curious about how he could start solving the problem, so he went on a mission to create the greenest t-shirt on the planet. That t-shirt, made using agricultural waste, ended up being his first product, which then grew into an entire clothing line called Kusaga Athletic. 

Realizing that he couldn’t take on major fashion brands, no matter how many t-shirts he sold, Graham took a more technological approach, starting BlockTexx, which is an Australian clean technology company focused on recycling textile waste. In this episode, Graham talks about how he essentially Googled his way to solving one of the world’s greatest challenges, how he built up a company inside the fashion industry despite not having any experience, and what he does to stay inspired to keep fighting the good fight. Tune in at one of the following links for the full conversation:

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