Ep.23 - The Value Approach to Working with FSBO’s

In this episode, Agent 251 (Jason Wil) shares his knowledge on how to get more FSBO sellers to hire you to sell their property by removing risk and eliminating as many of their objections as possible. Hear the best strategies, the most important questions to ask and the BIG key to vastly improving not only the number of FSBO sellers but your SOI (sphere of influence) and overall sales.

Lessons Covered:

1. Building rapport with an FBSO seller.
2. Being seen as not only a sales and marketing resource but also as a problem solver for FSBO sellers.
3. Giving honest feedback, meaning telling a FSBO seller what they need to know, not what they want to hear. 


Odds are you have to prove to FSBO sellers that they need you because an inferior and/or "reactive" agent let them down in the past. You need to anticipate these sellers existing misconceptions, fears and anxiety. Meet them on their terms and be able to answer all their questions and concerns. And above else, always be real, transparent and honest with them. However, as an agent know what information to freely share to be helpful but hold back professional insights and valuable expertise that only people that hire you can access.

We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at [email protected].

Thanks for listening.

Contact Jason Will Real Estate
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JWRE's goal is to be informative and helpful. Through our service we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area.

Agent 251 is recorded and produced at Deep Fried Studios.
Producer: Johnny Gwin