In this episode you'll hear:

How a for-profit company supports TRU Color’s social mission of reducing violence.What George Taylor learned about why individuals join gangs and how he gained the trust of gang members over time.Why it’s so important for TRU Colors to be a national brand if it wants to help promote peace.When and where you can buy TRU Colors premiere launch, TRU Lite.How it feels to have someone offer an economic opportunity instead of violence .

Related video: The story of TRU Colors

Information on the U.N. SDG #16

TRU Colors

Guest bios:

George Taylor is the CEO of TRU Colors and a successful entrepreneur with 30 years of experience.

Anthony Brumm (Bhig Ant Shaka) is Community Manager at TRU Colors.