185. Why Profit & Meaning Must Go Hand in Hand with Lisa Geason-Bauer

Here’s a controversial opinion: profit and meaning go hand in hand.

Traditional approaches to business focus on profit first, without people and the environment being part of the equation.

In this episode, learn how to develop a completely different approach to business that balances people, planet, and profit.

Our guest Lisa Geason-Bauer joins to lay out fascinating business concepts in this area around sustainability, Triple Bottom Line theory, the B corp movement, stakeholder capitalism, and the interconnectedness of all systems.

Lisa is the president of Evolution Marketing, a Wisconsin-based woman-owned Certified B Corporation® specializing in the area of sustainability consulting, impact storytelling, environmentally responsible creative design, and ethical marketing.

Lisa is a sustainability, ESG practitioner and has been helping companies tell their impact stories for over a decade.  As a consultant she has worked on projects in supply chain sustainability, social sustainability (i.e. workforce engagement, culture and DEI), renewable energy, energy efficiency and the green building space.  Lisa is a co-founder of B Local WI and the current Chair.  She is also the Vice Chair of the Waukesha-Ozaukee-Washington County Workforce Development  Board.  In 2023, Lisa was part of the first cohort of US & Canadian B Consultants to complete the new B Lab US & Canada Trained B Consultants Program.

Lisa on Linkedin:  https://www.linkedin.com/in/lisageasonbauer/

Evolution Marketing on LinkedIn:  https://www.linkedin.com/company/evolution-marketing-llc/

Evolution Marketing: https://www.greenmkting.com/

Resources mentioned in this episode:

UN sustainable development goals: https://sdgs.un.org/goals

2022 Global impact report from B Lab Global showcasing the impacts of the B corp movement and stakeholder capitalism: https://infogram.com/1te9x6k1pgzx0lbwo7490melglizo4md81

B Lab Global: https://www.bcorporation.net/en-us

B Lab US & Canada : https://usca.bcorporation.net/

About the B Impact Assessment (tool is free):  https://www.bcorporation.net/en-us/programs-and-tools/b-impact-assessment/ (you only pay if you want your score to be verified)

2018 Article on the 25th anniversary of the phrase “Triple Bottom Line”: https://hbr.org/2018/06/25-years-ago-i-coined-the-phrase-triple-bottom-line-heres-why-im-giving-up-on-it