Xmas: Just Branding (12/10/17)

In the movie Beaches, Bette Midler’s character says, “Enough about me, let's talk about you...what do YOU think of me?” And while we may never say that out loud, it’s certainly the question constantly running through our minds––especially at Christmas time. “How do I look? What do people think? Make the appearance. Build my brand.” The holidays can feel like one long audition for the part of “accepted member of society,” can’t they? And often, it seems like we don’t have the stuff to make the cut. But there is, however, an audience that bases its opinion of you on different criteria. The crazy thing is, that audience only has one member.