Atari vs The Imagination Gap

Tim Lapetino's book "The Art of Atari" is full of eye candy for anyone who grew up playing those games -- especially if you gazed at the game boxes, with illustrations that barely resembled the blips on screen. But the book also tells the story of how Atari invented the video game console as we know it, pioneered the lifestyle of the Silicon Valley start-up and kickstarted a billion dollar industry before Atari gobbled too much, ran smack into its own ghosts and flattened into a yellow pancake. With Atari veterans Steve Hendricks and Barney Huang. Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Lapetino's book "The Art of Atari" is full of eye candy for anyone who grew up playing those games -- especially if you gazed at the game boxes, with illustrations that barely resembled the blips on screen. But the book also tells the story of how Atari invented the video game console as we know it, pioneered the lifestyle of the Silicon Valley start-up and kickstarted a billion dollar industry before Atari gobbled too much, ran smack into its own ghosts and flattened into a yellow pancake. With Atari veterans Steve Hendricks and Barney Huang. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices