IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
96 episodes - English - Latest episode: over 7 years ago - ★★★★★ - 96 ratingsWelcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips and tricks on SEO, SEM, e-mail marketing and display advertising. Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
097 - The Power of Email Marketing with Sean Shoffstall
November 23, 2016 14:16 - 47 minutes - 65.1 MBIn this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about: Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group still prefers email [18:09] How retailers have used their engagement platform to drive results [19:23] The big mistakes companies are making [27:37] Who out there is doing this well? [35:30] What you can apply to your own business [40:08] Notable Quotes: "MAPP Digital...
096 - The Importance of Customer Experience with Catherine Blackmore
November 07, 2016 15:03 - 33 minutes - 45.9 MBNotable Sections: Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's personal experience with churn as a customer [18:18] How brands can develop a greater sense of intimacy with their customers [26:45] Notable Quotes: "Customer success is really about understanding where your ...
094 - IMPACT16 Tuan Pham and Gabby Cevallos
October 27, 2016 14:29 - 5 minutes - 7.3 MBIn this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17. Guests: Tuan Pham, SVP with Colony American Finance Gabriella Cevallos, Marketing Associate with Colony American Finance
093 - IMPACT16 Women's Leadership Group Petra Neiger
October 19, 2016 11:53 - 9 minutes - 12.6 MBNotable Sections: About Petra and Red Pantz [1:20] Petra's advice to young women who want to lead [3:55] Petra's favorite thing to do when she needs a laugh [4:50] How Petra battles the 3:00pm slump [6:12] Notable Quotes: "You can't be upset when you're smiling."
092 - IMPACT16 Content Across Platforms All
October 16, 2016 15:18 - 57 minutes - 79.5 MBNotable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you need to dedicate "inventory" to storytelling [13:40] Why the "place to be" is video [16:35] Why marketing is difficult [26:45] Beginning of Q&A [35:00] Notable Quotes: "Don't Stop Learning, Always Be Testing" "You have to market through people, not platforms."
091 - IMPACT16 IMPACT16 Women's Leadership Group feat. Briana Ramos
October 05, 2016 15:58 - 11 minutes - 16.1 MB"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos In This Episode: What makes a great leader? [2:11] Briana's biggest advice to young women [3:40] Briana's background as a teacher in the nonprofit world [4:15] How Briana has used networking to solve specific problems [7:20] Resources: [email protected] www.thebuzzbrand.com
090 - IMPACT16 | Content Across Platforms feat. Dominick Sirianni
September 28, 2016 09:39 - 14 minutes - 20.5 MB"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni In This Episode: How education and Hollywood are similar [3:25] Why video is the place to be [4:15] How you may be losing more than a quarter of your webinar registrants [6:45] How to approach content creation [8:11] Top three takeaways [9:30] Resources: [email protected]
089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott
July 25, 2016 12:00 - 46 minutes - 64 MBIn This Episode: Titina's background and how she got into her current field [2:22] What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15] Her views on mentorship [10:11] The uncommon thing her mentor taught her [14:12] The difference between leading and managing [15:48] The story behind Oracle Women's Leadership [17:12] Her role at the Oracle Marketing Cloud [23:30] How she manages her role without a m...
088 - Behind the Scenes Creating the Hottest, Newest Vegas Venue with Keith Conrad
July 12, 2016 17:57 - 29 minutes - 39.9 MBIn This Episode: What Keith is working on at Enclave for the Las Vegas area [3:09] Why Vegas is a faster growing music destination than Nashville [4:50] The opportunity he saw that lead to creating Enclave [6:10] How technology has affected the music industry [8:08] One of the biggest issues he faces when setting up venues [12:08] The preparation required to build Enclave's team prior to launch [16:27] The differences and challenges working in Vegas [17:31] The technology requ...
087 - The Art and Science of Conversion Optimization with Justin Christianson
June 29, 2016 17:01 - 21 minutes - 29.6 MBIn This Episode: How he created Conversion Fanatics The major problem he sees company’s facing with their conversion Why getting more “eyeballs” isn’t necessarily the best option How to sell a focus on “conversion” up the ladder Why conversion rates aren’t always the important metric Quote: “We typically find that most companies are spread too thin.” - Justin Christianson
086 - Charlie Kirkconnell, Sinan Kanatsiz, and Why Cayman Might Make Sense for Your Business
June 23, 2016 12:00 - 24 minutes - 34 MBIn This Episode: The recent IMPACT16 event in the Cayman Islands How the IMA and Cayman Enterprise City started working together How the IMPACT conference has evolved over time Why starting a business in the Cayman Islands doesn’t work the way Hollywood shows it Why digital is so important in growth Resources: http://imanetwork.org/ima-and-cayman-enterprise-city/
085 - Storytelling, Changes to Twitter, and How to Become an Author with Christoph Trappe
June 14, 2016 12:00 - 22 minutes - 30.7 MBIn This Episode: The common thread between all of the roles he plays. Why pop ups are annoying and what you can do about it. His thoughts on the upcoming Twitter changes. What he’s putting together for his next book. His best piece of advice for becoming an author. Quote: “I write my books in pieces through the blog posts I create.” - Christoph Trappe
084 - Deriving Value from Instagram with Curalate and Christoph Trappe
June 07, 2016 16:49 - 3 minutes - 5.06 MBIn This Episode: How to convert digital imagery into real value and dollars. Why your landing pages need to be optimized for mobile when marketing on instagram. Why getting on Instagram today will benefit you in the long term. Why visual marketing is about two way interactions. Why you need to make your images work as hard as they can for you. Watch the Webinar: http://bit.ly/imaleadervideo
083 - Three Ways to Drive Revenue With Images Webinar
June 01, 2016 18:22 - 5 minutes - 8.19 MBWatch the webinar: http://bit.ly/imaleadervideo
082 - The State of Visual Commerce in 2016 and Beyond [Available on Video]
May 24, 2016 17:47 - 6 minutes - 8.55 MBWatch the presentation: http://bit.ly/imaleadervideo
081 - Business Innovation & Entrepreneurship featuring Egil Moller Nielsen pt 2
May 17, 2016 15:42 - 32 minutes - 44.1 MBIn This Episode: How Penguin Pick-Up was created to solve the logistical problems around online ordering. How Egil created Penguin Fresh and disrupted the traditional grocery experience. Why it’s important to understand what’s going on in the marketplace. The most important questions you need to ask before moving forward on an idea. How optimizing for convenience improved Penguin Pick-Up’s stickiness. Quote: “If you have a good idea but it doesn’t solve anyone’s problem, it’s not...
080 - Business Innovation & Entrepreneurship featuring Egil Moller Nielsen pt 1
May 10, 2016 17:39 - 26 minutes - 36.8 MBIn This Episode: Why supply chain and logistics is a great first job to get a “global” experience of the world. What it was like working at LEGO during its turnaround period. Why he was hesitant to accept another job in the toy industry. How SmartCentres developed the idea for Penguin pickup and Penguin Fresh. How paying attention to the direction the world is going can lead to great ideas. Quote: Our job was to figure out how we could free up some cash in the short term in order...
079 - Jeff Sanders, Digital Marketing Manager, Life Fitness
May 03, 2016 16:35 - 31 minutes - 43 MBIn This Episode: How Jeff used the school of hard knocks to carve out his space at Life Fitness. How LifeFitness is using technology and language partners to efficiently manage an international presence. The convergence between marketing technology and marketing psychology. An inside look at Life Fitness’ transformation of their marketing strategy. How Jeff Sanders developed the moniker “JSand for Mayor”. Quote: “Really what we are trying to do is create an impact across the globe....
078 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 2
April 26, 2016 14:59 - 38 minutes - 52.6 MB“How many of your followers should be considered leads?” - Aseem Badshah In This Episode: How to drive new leads using social media. How to get higher engagement rates from your existing audience. How to prioritize leads. How to determine the ROI of social media. How to use social media for lead scoring. Guest: Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target aud...
077 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 1
April 19, 2016 13:00 - 21 minutes - 29.8 MB“The internet has changed from a content consumption platform to a content creation platform.” - Aseem Badshah In This Episode: How Aseem launched his first business “scriptopia”. What it was like managing Microsoft’s Facebook presence in the early days. What his company, Uptown Treehouse, does for clients. The “aha” moment that lead to Socedo. Why a “broadcast” approach doesn’t work with social. Why Socedo’s logo is a penguin. Guest: Aseem Badshah (@aseemb) is the founder and...
076: The Secrets of Marketing Automation with Kevin Bobowski
April 13, 2016 15:47 - 31 minutes - 43.8 MBQuote: “The CMO has quickly become a general manager.” - Kevin Bobowski Guest: Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team. Company: Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loy...
075: The Power of Addressable TV with Brienna Pinnow (Part 2)
April 05, 2016 19:44 - 48 minutes - 39.2 MB“At the end of the day, TV is still king.” - Brienna Pinnow Guest: Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing...
074: The Power of Addressable TV with Brienna Pinnow
March 30, 2016 02:58 - 23 minutes - 18.7 MBWe get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow Guest: Bri Pinnow [@BriennaP] has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytic...
073 - Entrepreneurship as a Military Spouse with Lindsey Germono
March 23, 2016 17:53 - 43 minutes - 34.7 MBQuote: "You have to learn to take obstacles and adapt them into opportunities." - Lindsey Germono In this Conversation We Cover: What it's like to be a military spouse and kid Being a military spouse and an entrepreneur. What a virtual office is and how Lindsey uses it to work from everywhere How you can start your own business How Lindsey became an entrepreneur Why she chose to launch a marketing agency Why working with a small company is the best The biggest challenge faced by ...
ANNOUNCEMENT: Learn How to Drive Sales Through Visual Marketing [Free Webinar on March 30th]
March 17, 2016 21:43 - 29 minutes - 23.7 MBSign up for the webinar http://bit.ly/imaimageswebinar Meet the Presenters: https://www.instagram.com/modbargains/ https://twitter.com/Curalate/
072 - CEO and Founder of Hoorah Mobile, Mike Russel
March 15, 2016 19:33 - 29 minutes - 23.8 MB“Brands want to figure out a way to activate and engage their fans.” - Mike Russell In this Conversation We Cover: - Mike’s background and how he came to start Hoorah Mobile - How Dominick and Mike were introduced - What Hoorah Mobile does - How the product evolved as a result of competition - How Hoorah Mobile’s business model is unique in a crowded industry - How Mike gains attention from big league institutions - What’s next for Hoorah Mobile Story: In this conversation Mi...
071 - Live from IMPACT15, Digital Marketing Manager at Life Fitness, Jeff Sanders
March 08, 2016 17:25 - 9 minutes - 7.29 MBIn this Conversation We Cover: - How Life Fitness deals with being a Global company - How to change the marketing message of our company to localize it in specific areas. - Why it’s important to keep your message consistent across all social channels. - How Life Fitnss ensues that their messaging never gets annoying - How playing college football can relate to marketing Quote: “Football is a technique game, sometimes it takes extra effort to get it right but once you do everything ...
070 - Sinan Kanatsiz and an IMA Update
March 01, 2016 18:53 - 24 minutes - 19.9 MBIn this Conversation We Cover: - What’s happened at the IMA since the IMPACT conference last September - The introduction of the IMA’s premium membership network. - The future of the IMPACT conference. - How we’ll start having sub-conferences each year. - The certified internet marketer certification. - Takeaways from past events. - The future of digital marketing and human connections. - What to expect at IMPACT 16
069 - Mike Matuz on Fitness, Marketing, and Digital Disruption
February 16, 2016 20:04 - 41 minutes - 28.4 MB“An educated consumer is a plus” - Mike Matuz In this Conversation We Cover: - The disruption of the fitness landscape. - How fitness trainers need to think about their business. - The role of fitness professionals to their clients. - Why an educated consumer is a good thing. - How FSF utilizes gamification to keep clients engaged. - The direction that fitness is going with the revolution of functional movement. Mike (@playmakergrp) started working as a personal trainer in s...
068 - Live from IMPACT15, Founder of Student Tutor and IMA Partner, Laura Petersen
February 09, 2016 21:38 - 7 minutes - 5.28 MBGuest: Laura Petersen (@lsp_s) is the co-founder of Student-Tutor as well as a partner here at the IMA. An entrepreneur, lifelong learner, and master teacher, Laura loves finding ways to do better with less and leverage tools and tricks for better efficiency, productivity, and fun. She helps the IMA with podcast write-ups, social media, and articles inspired by the guests. In this Conversation We Cover: - Her experiences at IMPACT15 and her main takeaways. - The main difference betw...
067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing
February 02, 2016 10:30 - 22 minutes - 15.4 MB“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” - Christoph Trappe In this Conversation We Cover: - How authentic stories can be used to create long-term successes. - The #1 mistake companies are making on social media. - The technology and services he used to get his book out into the world. - How he repurposed his blog posts to get his book written. Guest: Christoph Trappe (@ctrappe) is an author, global keynote sp...
066 - Live from IMPACT15, Former VP Marketing at Nook, Jeanniey Mullen
January 26, 2016 10:30 - 9 minutes - 6.74 MBIn this Conversation We Cover: - How we can get the younger generation excited and inspired by digital marketing and their own success. - The role mentors play in the early development of young teens. - Her personal experiences with inspiring others to pursue marketing. Quote: “People are first inspired by someone they consider to be a mentor somewhere between 10 and 13 years old” – Jeanniey Mullen Guest: Jeanniey Mullen (@jeannieymullen) has worked with the world’s leading entrepr...
065 - Live from IMPACT15, Director of Infrastructure at Ytel, Drew Matthews
January 19, 2016 10:30 - 8 minutes - 6.09 MBIn this Conversation We Cover: - How Ytel is preparing for the transition to mobile marketing and the potential increase in inbound calls that comes with that. - What factors to consider as the weight on your infrastructure gets heavier. - Why you need to meet your client requirements and scale with them. About Our Guest: Drew Matthews is the Director of Infrastructure at Ytel. He is in charge of the security for Ytel’s Networking, Systems, and Programming avenues. About the Company...
064 - Live From IMPACT15, Director of Strategy Social Media Examiner, Emily Crume
January 12, 2016 10:30 - 10 minutes - 6.93 MBIn this Conversation We Cover: How Social Media Examiner is helping individuals and business owners connect with their customers on social media. Ideas on structuring your content strategy in order to educate your industry and drive interest back to your business. The impact wearables could potentially have on the social media marketing landscape. About Our Guest: Emily Crume (@emilyquestions) is the Director of Strategy at Social Media Examiner. She is on the advisory board for Hoot...
063: Live from IMPACT15, Founder and CEO of Baker St, Don Donovan
January 06, 2016 04:35 - 5 minutes - 2.61 MBGuest: Don Donovan is the founder and CEO of a predictive modeling firm and advertising agency in San Francisco known as Baker St. He founded Baker St. in 2002 and has since served more than half of the Fortune 500 to bring over $5 billion of new products and services to the market. Company: Baker St. Solutions exists to help companies and brands build successful new product initiatives, perfect their brand positioning, and provide significant quantitative confidence to invest in their...
062: Live from IMPACT15, Crexendo President, Doug Gaylor
December 29, 2015 00:08 - 7 minutes - 3.64 MBDoug Gaylor the President of Crexendo Cloud Communications comes to us from the Oracle Marketing Cloud Booth at Impact15 where he participated in a panel discussion on the future of telecommunications. Hear how the rise of mobile marketing makes your telecommunications infrastructure more important than ever.
061: Live from IMPACT15, IMA Board Member, David Krauss
December 18, 2015 07:13 - 8 minutes - 3.94 MBAs an IMA Board Member and the former Global Sr. Director of Marketing for the Oracle Applications Cloud, David Krauss is a marketer’s marketer. His stewardship of Oracle’s suite of over 600 cloud applications puts his thumb on the pulse of the synergies between data and marketing. David explains what companies and marketers need to do to stay relevant amid quickly shifting technology. David offers insight into the internet-of-things and how companies can leverage the continued growth of...
060: Live from IMPACT15 Simulmedia CSO John Piccone
December 10, 2015 03:54 - 8 minutes - 4.05 MBJohn Piccone, Chief Strategy Officer of Simulmedia, explains how television is an underutilized medium. Is television at the tip of the iceberg of a massive disruption because of big data, digital media and internet marketing? John thinks so and he tells us why.
059: Live from IMPACT15, Boomtrain CEO Nick Edwards
November 20, 2015 03:37 - 6 minutes - 3.06 MBIf Boomtrain was a car company, they’d build spaceships. This machine learning company is on the cutting edge of predictive analytics and big data. I had the pleasure of interviewing co-founder and CEO Nick Edwards at the Oracle Marketing Cloud booth at IMPACT15.
058: Heather Dubrow’s World
November 13, 2015 03:33 - 16 minutes - 7.52 MBOur very special guest today is Heather Dubrow a star of the Real Housewives of Orange County, Botched and her own podcast called, Heather Dubrow’s World. Heather talks about what it takes to be successful as a celebrity, entrepreneur, wife and mother.
056: Part 1 | Rebuilding Your Dream: Overcoming Entrepreneurial Disenchantment with Culture Warrior and Fibernetics President, John Stix
October 28, 2015 06:00 - 28 minutes - 13.4 MBJohn Stix is the President and co-founder of Fibernetics, one of the largest telecommunications companies in Canada. John overcame two devastating setbacks in his career. In this week’s episode, John shares those failures and how they spurred him to recognize the importance of company culture.
055: Live from #IMPACT15, Internet Marketer of the Year, Christoph Trappe
October 15, 2015 04:27 - 14 minutes - 6.63 MBThe IMA was proud to name Christoph Trappe as Internet Marketer of the Year at our IMPACT15 conference in September. Christoph is the Chairman of the IMA Midwest group, the power behind authenticstorytelling.net and Director of Content Marketing at MedTouch. Christoph tells us how he has grown his followers into the tens of thousands and some fun stories about how social media integrates into corporate America.
054: Live from #IMPACT15, IMA Chairman Sinan Kanatsiz and evite CEO Victor Cho
October 08, 2015 05:00 - 22 minutes - 10.3 MBThe first of our series of more than a dozen interviews done from the Oracle booth at IMPACT15 in Las Vegas starts with IMA founder Sinan Kanatsiz who gets hijacked by evite CEO Victor Cho. Great conversation about the conference, modern marketing and the impact having all of us on one network will have on the human race.
052: Visual Marketing with Curalate Chief Marketing Officer Matthew Langie
September 24, 2015 08:00 - 34 minutes - 15.9 MBThe Internet Marketing Association has recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report details valuable insights marketers and business leaders can use to maximize the return on investment seen from visual commerce. Curalate CMO Matthew Langie shares some of the key points from the report and explains how businesses can maximize their investment in images by tying pictures directly to sales channels.
051: Start Here
September 23, 2015 07:00 - 10 minutes - 4.88 MBNew to the IMA or the IMA Leader show? Start your journey here.
050: Behavioral Economics Drives Modern Marketing with AVO Founder and CEO Steven Clough
September 21, 2015 09:30 - 35 minutes - 16.2 MBSteven Clough combined his degrees in business and psychology to form AVO. Not just a run of the mill marketing agency, AVO focuses on behavioral economics to help companies redefine their business and marketing strategies. In this intellectual conversation, Steven explains neuromarketing and how you can use it to help improve your marketing plans.
049: Your Guide to IMPACT15
September 20, 2015 17:25 - 13 minutes - 6.16 MBIf you are heading to the IMPACT15 conference in Las Vegas this week, be sure to listen to this episode of IMA Leader ASAP.
048: Bleeding Edge Digital Publishing with PageCloud CEO Craig Fitzpatrick
September 16, 2015 16:00 - 26 minutes - 12.1 MBNinety-nine percent of us are reliant on the other one percent. This isn’t a financial diatribe. Only one percent of the population can generate the code needed to materialize substance on a blank web page. The rest of us either have to ask very nicely, or pay the one percent, for their services or use a digital publishing tool. I had the pleasure of talking to Craig Fitzpatrick, the founder and CEO of PageCloud. It is the sexiest and easiest digital publishing platform I’ve seen.
047: Marketing Automation by Phone with DialogTech CEO Irv Shapiro
September 13, 2015 16:00 - 20 minutes - 9.63 MBNot too long ago, we thought the age of inbound calls was dead. No one wanted your telephone number. They wanted your website so they could buy online instead of talk to a person. Today, inbound sales call trends are doubling. With people browsing via mobile it’s never been easier to press a button and be connected to a live person. Irv Shapiro, CEO of DialogTech shares more insights into how you can help convert someone from website browser to caller to buyer.
046: What is the Marketing Cloud and Why do I Care with Microsoft CMO-Lead Jeff Marcoux
September 06, 2015 16:00 - 27 minutes - 12.8 MBJeff Marcoux is back on the show helping us understand an oft used term in our industry today – the Marketing Cloud. What is it? How will it help by business? What should I look for if I decide to buy a cloud service? Jeff covers those topics and offers some personal assistance to IMA members.