If You Market artwork

#96: Don't Market Snow to Eskimos, with Bill Cates

If You Market

English - September 08, 2020 08:00 - 52 minutes - ★★★★★ - 33 ratings
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Previous Episode: #95: Marketing Automation that Drives Sales, with Jason Rockman
Next Episode: #97: Who Works for Who & How to Work Together, with Michael Gordon

Is your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but radically relevant. We cover the basics, strategies, tactics, and more. It's all about how to narrow your target enough to provide relevant messaging. Bill Cates, is a referral marketing expert at Referral Coach International.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but radically relevant. We cover the basics, strategies, tactics, and more. It's all about how to narrow your target enough to provide relevant messaging. Bill Cates, is a referral marketing expert at Referral Coach International.

Learn more about your ad choices. Visit megaphone.fm/adchoices