202#: Killer Buyer Personas, with Jim Kraus

If You Market

English - January 17, 2024 04:17 - 57 minutes - ★★★★★ - 33 ratings
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Previous Episode: 201#: Build a Brand from Scratch, with Tim Partasevitch

On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.

Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.

Learn more about your ad choices. Visit megaphone.fm/adchoices