Identity Architects
56 episodes - English - Latest episode: 3 days ago -Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more!
Visit https://www.infosum.com for more information on InfoSum.
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Episodes
Rachel Peace, Hearts & Science: Advocacy, allyship, and action
April 17, 2024 04:00 - 55 minutes - 75.8 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Rachel Peace, UK Managing Director at Hearts & Science, to discuss cookie deprecation, key industry trends, retail media, data ethics, DEI, allyship, and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studi...
Nola Solomon, Criteo: Uniting for a stronger future
April 03, 2024 04:00 - 38 minutes - 53.1 MBIn the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Nola Solomon, SVP, Go‑To‑Market, at Criteo, to discuss privacy, retail media, AI, and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsl...
Alex Cone, Google: Get below the surface
March 20, 2024 04:00 - 51 minutes - 70.4 MBIn the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Alex Cone, Privacy Sandbox Product Manager at Google, to discuss privacy, interoperability, Google’s Privacy Sandbox, and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-s...
Liesbeth Bernaerts, IPG Mediabrands: Rethink everything
March 06, 2024 04:00 - 41 minutes - 57.1 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Liesbeth Bernaerts, Lead Data & Tech at IPG Mediabrands Belgium, to talk about data privacy, data insights, the cookieless future, the evolving role of media agencies, and more. --- Listen to our Identity Architects’ Soundtrack Playlist More information on InfoSum InfoSum Case Studies --- Subscribe to our newsletter Follow us on LinkedIn Follow us on Twitter
Moe Ismail, FreeWheel: Change is constant
February 21, 2024 04:00 - 34 minutes - 47.2 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Moe Ismail, Executive Director, Product Management, at Freewheel, to discuss identity, market fragmentation, TV advertising, and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.c...
Shiv Gupta, U of Digital: The why behind the what
February 07, 2024 04:00 - 49 minutes - 67.9 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Shiv Gupta, Founder of U of Digital, to discuss educating the industry, collaboration, the value exchange, and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02j-5xh0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter:...
Jayesh Rajdev, ITV: We’re always in beta
January 24, 2024 04:00 - 50 minutes - 69.7 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Jayesh Rajdev, Controller of Advanced Advertising at ITV, to discuss Connected TV, retail media, innovation at ITV, streaming and linear audiences, Media for All (MEFA), and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ ...
Ollie Shayer, Boots UK: From hype to reality
January 10, 2024 04:00 - 40 minutes - 55.1 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Ollie Shayer, Omni-Media Director at Boots UK, to discuss retail media, first-party data, privacy, and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-...
Best of Identity Architects 2023: Collective Responsibility
December 13, 2023 04:00 - 40 minutes - 55.4 MBIt’s been an incredible year for the podcast. We have spoken to brilliant industry leaders who have shared so many amazing insights, inspiring stories, and powerful advice. For the final episode of 2023, we take a look back at some of our favorite moments from the year. Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www...
Toon Coppens, DPG Media: Don’t wait
November 29, 2023 04:00 - 51 minutes - 71.3 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Toon Coppens, Director Advertising Data & Identity at DPG Media, to discuss privacy, first-party data, retail media, and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resou...
Therran Oliphant, EssenceMediacom: Go the farthest we can
November 15, 2023 04:00 - 50 minutes - 68.8 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Therran Oliphant, SVP, Head of Data & Technology NA at EssenceMediacom, to discuss privacy, first-party data, interoperability, and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosu...
Anita Klinkosz, Havas Media Group: Don’t settle for the status quo
November 01, 2023 04:00 - 50 minutes - 69.4 MBIn the latest episode of our Identity Architects podcast, InfoSum's Sales Director, Sunil Modha, sat down with Anita Klinkosz, Audience Architect at Havas Media Group, to discuss the power of first-party data, insights and planning, measurement, challenging the status quo, and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Stu...
Christopher Reher, Axel Springer All Media: Be brave
October 18, 2023 04:00 - 52 minutes - 72.6 MBIn the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Christopher Reher, General Director Data, Axel Springer All Media, to discuss privacy, first-party data, legal standards, and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/ca...
Wade Rifkin, Clear Channel Outdoor: A groundbreaking opportunity
October 04, 2023 04:00 - 51 minutes - 70.7 MBIn the latest episode of our Identity Architects podcast, InfoSum’s VP, Product Marketing, Devon DeBlasio, sat down with Wade Rifkin, EVP/GM, Programmatic at Clear Channel Outdoor, to discuss out-of-home, programmatic, data clean rooms, first-party data, and more. --- Learn more about InfoSum’s partnership with Clear Channel Outdoor: https://www.infosum.com/blog/bringing-the-power-of-data-clean-rooms-to-out-of-home-and-beyond --- Listen to our Identity Architects’ Soundtrack Playlist: h...
Dora Michail-Clendinnen, The Ozone Project: Do better than yesterday
September 20, 2023 04:00 - 36 minutes - 50.5 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Dora Michail-Clendinnen, Chief Strategy Officer, The Ozone Project, to discuss first-party data, privacy, sustainability, and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/...
Becky Harris, Dynata: Disrupt together
September 06, 2023 04:00 - 30 minutes - 41.6 MBIn the latest episode of our Identity Architects podcast, InfoSum's Associate, Customer Success, Marion Dacquin, sat down with Becky Harris, Vice President, Global Head of Ad & Data Products at Dynata, to discuss first-party data, measurement, the value exchange, and more. --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http...
Samantha Jacobson, The Trade Desk: The onus is on all of us
August 23, 2023 04:00 - 1 hour - 83.4 MBIn the latest episode of our Identity Architects podcast, InfoSum’s Chief Operating Officer, Lauren Wetzel, sat down with Samantha Jacobson, Chief Strategy Officer at The Trade Desk, to discuss the open internet, identity, first-party data, Connected TV, retail media, and more. --- Learn more about InfoSum’s partnership with The Trade Desk: https://www.infosum.com/blog/infosum-and-the-trade-desk-to-power-privacy-centric-activation-of-advertiser-first-party-data Learn more about The Trad...
Matt Hill, Thinkbox: Best of both worlds
August 09, 2023 04:00 - 52 minutes - 72.1 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Client Services, Ben Chivers, sat down with Matt Hill, Director of Research & Planning at Thinkbox, to discuss first-party data, CTV, measurement, and more. --- TV Masters training course by Thinkbox: https://tvmasters.thinkbox.tv/ --- Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum....
Troy Townsend, Zitcha: Think like a media business
July 26, 2023 04:00 - 43 minutes - 59.1 MBIn the latest episode of our Identity Architects podcast, we’re heading Down under as InfoSum's General Manager ANZ, Richard Knott, sat down with Troy Townsend, Co-Founder and CEO at Zitcha, to discuss first-party data, retail media, data clean rooms, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on Li...
Patrick Zinga, Heineken: Creating consumer love
July 12, 2023 04:00 - 54 minutes - 75.2 MBIn the latest episode of our Identity Architects podcast, InfoSum's Enterprise Sales Manager, Kate Blaxill, sat down with Patrick Zinga, Media, Data & Technology Lead at Heineken UK Limited, to discuss the value exchange, retail media, first-party data, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on ...
Chris Andrews, Wake The Bear: Everyone is collectively responsible
June 28, 2023 04:00 - 50 minutes - 69.9 MBIn the latest episode of our Identity Architects podcast, InfoSum's Associate, Customer Success, Marion Dacquin, sat down with Chris Andrews, Head of Marketing Technology at Wake The Bear, to discuss privacy, first-party data, measurement, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://...
Lucy McKillop, Outvertising: Make a difference
June 07, 2023 04:00 - 53 minutes - 73.9 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Lucy McKillop, Joint-CEO at Outvertising and Global Brand Director, Carat, at Dentsu International, to discuss her work at Outvertising, LGBTQ+ representation in advertising, pride, and more. --- More information on InfoSum https://www.infosum.com More information on Outvertising: https://www.outvertising.org --- Subscribe to our newsletter: https://www.infosum.com/r...
Nic Travis, Lloyds Banking Group: Do the right thing
May 24, 2023 04:00 - 35 minutes - 48.9 MBIn the latest episode of our Identity Architects podcast, InfoSum's Enterprise Sales Manager, Kate Blaxill, sat down with Nic Travis, Head of Paid Digital Marketing at Lloyds Banking Group, to discuss data privacy, data ethics, the value exchange, and more. --- More information on InfoSum https://www.infosum.com/ More information on Retail Media: https://www.infosum.com/industries/retail-media InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe ...
Shailley Singh, IAB Tech Labs: Honor and preserve privacy of consumers
May 10, 2023 04:00 - 50 minutes - 69 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Product Marketing, Devon DeBlasio, sat down with Shailley Singh, COO & EVP, Product, at IAB Tech Lab, to discuss the IAB Tech Lab’s work, data privacy, identity, and more. --- More information on InfoSum https://www.infosum.com/ More information on Retail Media: https://www.infosum.com/industries/retail-media InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newslet...
Justin DeBrabant, ActionIQ: Embrace the big trends
April 26, 2023 04:00 - 55 minutes - 75.5 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Business Development, Valerie Mercurio, sat down with Justin DeBrabant, SVP, Product at ActionIQ, to discuss data privacy, identity, the value exchange, and much more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.link...
Stephen Shepherd, dunnhumby: Everyone is talking about retail media
April 12, 2023 04:00 - 29 minutes - 40.5 MBIn the latest episode of our Identity Architects podcast, InfoSum's Director, Customer Success, Amy Tranter, sat down with Stephen Shepherd, Media Strategy and Partnerships Director at dunnhumby, to discuss retail media, a customer-first approach, collaboration, and much more. --- More information on InfoSum https://www.infosum.com/ More information on Retail Media: https://www.infosum.com/industries/retail-media InfoSum Case Studies: https://www.infosum.com/resources/library/case-studi...
Jessica Gottardo, Global: Just go for it
March 29, 2023 04:00 - 44 minutes - 60.6 MBIn the latest episode of our Identity Architects podcast, InfoSum’s Senior Manager, Customer Success, Norah Hannel, sat down with Jessica Gottardo, Head of Commercial Data Product at Global, to talk about data, female empowerment, women in tech, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: h...
Hannah Browne, Acxiom: Nothing ever stays the same
March 15, 2023 04:00 - 47 minutes - 65.1 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP Business Development, Valerie Mercurio, sat down with Hannah Browne, Director, Products, at Acxiom, to discuss her accomplishments, female empowerment, women in tech, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://ww...
Mathieu Roche, ID5: It's a collective responsibility
March 02, 2023 04:00 - 46 minutes - 63.7 MBIn the latest episode of our Identity Architects podcast, InfoSum's SVP Sales, Europe, Stu Colman, sat down with Mathieu Roche, co-founder and CEO at ID5, to discuss cookieless, identity, value exchange, and much more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosu...
Margaret Jobling, NatWest: We have the ability to make an impact
February 08, 2023 04:00 - 47 minutes - 65 MBIn the latest episode of our Identity Architects podcast, InfoSum's Customer Success Director, Amy Tranter, sat down with Margaret Jobling, CMO at NatWest, to discuss trust, privacy, value exchange, and more. --- More information on InfoSum https://www.infosum.com InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow...
Søren Dinesen, Digiseg: A game changer for humanity
January 25, 2023 04:00 - 41 minutes - 56.3 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP, Business Development, Valerie Mercurio, sat down with Søren Dinesen, CEO at Digiseg, to discuss privacy, trust, clean rooms, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow ...
Di Mayze, WPP: The digital divide is real
January 11, 2023 04:30 - 53 minutes - 73.6 MBIn the latest episode of our Identity Architects podcast, InfoSum's SVP Sales Europe, Stu Colman, sat down with Di Mayze, Global Head of Data and AI at WPP, to discuss data transformation, privacy, collaboration, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/in...
Lincoln Gunn, Fandom: Rip the band-aid off
December 08, 2022 04:30 - 51 minutes - 70.5 MBIn the latest episode of our Identity Architects podcast, InfoSum's Director Sales, Sunil Modha, sat down with Lincoln Gunn, VP, Programmatic Revenue, Operations & Data Partnerships, at Fandom, to discuss data privacy, consumer trust, data collaboration, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on Li...
Mark Evans, Direct Line: The consumer is our boss
November 23, 2022 04:30 - 35 minutes - 48.3 MBIn the latest episode of our Identity Architects podcast, InfoSum's VP Sales, Nick Henthorn, sat down with Mark Evans, Managing Director for Marketing & Digital at Direct Line, to discuss identity, data privacy, consumer trust, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin...
Dunstan Rickard, ESL FACEIT Group: We’re not data owners, we are custodians
October 28, 2022 04:30 - 1 hour - 84.2 MBIn the latest episode of our Identity Architects podcast, InfoSum's Director Customer Success, Max Toulliou, sat down with Dunstan Rickard, Advertising Sales Director at ESL FACEIT Group, to discuss gaming, data privacy, trust, collaboration, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http...
Keith Petri, lockr: Competition truly breeds innovation
October 12, 2022 04:30 - 40 minutes - 56.1 MBIn the latest episode of our Identity Architects podcast, InfoSum’s COO, Lauren Wetzel, sat down with Keith Petri, Founder & CEO at lockr, to discuss data privacy, regulations, consumer awareness, and more. --- More information on InfoSum https://www.infosum.com InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow u...
Mary Keane-Dawson: I would like to see it change in my lifetime
September 28, 2022 04:30 - 53 minutes - 73.5 MBIn the latest episode of our Identity Architects podcast, InfoSum’s SVP Northern Europe & Italy, Stu Colman, sat down with Mary Keane-Dawson, Business Growth Consultant at KILN, the digital transformation agency, whose clients include, Time Out, LX Collection, and Connectd, to discuss privacy, regulations, distributed ledger technologies, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies More in...
James Cottee: There's always going to be challenges
September 01, 2022 04:00 - 48 minutes - 67.2 MBIn the latest episode of our Identity Architects podcast, our Sales Director, Sunil Modha, sat down with James Cottee, Principal Client Partner, EMEA, at Tripadvisor, to discuss collaboration, the value exchange, and much more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/compa...
Matthew Birkby: There's no magic solution to solve for identity
August 11, 2022 04:00 - 35 minutes - 48.7 MBOur Senior Director, Enterprise Sales Nick Henthorn sat down with media consultant and gaming industry expert Matthew Birkby. Nick and Matthew dive into Matthew’s gaming industry background, how that industry has evolved and where it's going, what in-game advertising will look like, and what role AR, VR, and XR will play. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter:...
Lara Izlan, ITV: No consumers means no business
July 27, 2022 04:30 - 57 minutes - 79.5 MBIn the latest episode of our Identity Architects podcast, our SVP Sales Northern Europe & Italy, Stu Colman, sat down with Lara Izlan, Director of Data Strategy at ITV, to discuss identity, collaboration, the value exchange between consumers and media companies, data privacy, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/ins...
Dajana Manthey, Opinary: In the end, it's about data quality
June 01, 2022 04:00 - 47 minutes - 64.8 MBShownotes In the latest episode of our Identity Architects podcast our Director Sales CE Dennie Trost sat down with Dajana Manthey, CRO at Opinary, to discuss identity, collaboration, understanding the consumers, intent to buy, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedi...
Dana McGraw, Disney Advertising: We want to do the right thing by the consumer
May 18, 2022 07:00 - 39 minutes - 36.4 MBIn the latest episode of Identity Architects, InfoSum Chairman and CEO Brian Lesser chatted with Disney’s Dana McGraw about how Dana's background as a college basketball coach helped her to be a better leader, identity and privacy in gaming and CTV, Disney's tech and clean room strategy, and using first-party data to build better customer experiences. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subs...
Chris Hawk, Papa John's: There’s not a one-size-fits-all approach
May 04, 2022 04:30 - 53 minutes - 48.8 MBIn the latest episode of Identity Architects, our VP of Product Marketing Devon DeBlasio sat down with Chris Hawk, VP, Director of Media Strategy & Investment Performance at Papa John's International, to discuss modern media strategies, the rise of streaming and gaming, data clean rooms, using data collaboration to improve the customer experience and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- ...
Stéphane Dugelay, mediarithmics: First-party data is key
April 13, 2022 04:00 - 40 minutes - 36.9 MBIn the twelfth episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Stéphane Dugelay, Founder and CTO at mediarithmics, to discuss the future of targeting, opportunities through collaboration, the relationship with consumers, and more. --- More information on InfoSum: https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resou...
Piper Heitzler, Amobee: Put yourself out there
March 31, 2022 06:30 - 48 minutes - 44.5 MBIn the eleventh episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Piper Heitzler, Head of Growth EMEA at Amobee, to discuss international women’s history month, empowering women, as well as identity, collaboration opportunities of the future, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://ww...
Rowena Humby, Starcount: Embrace the change
March 17, 2022 04:00 - 44 minutes - 40.4 MBIn the tenth episode of our Identity Architects podcast our Sales Director Jess Bradley sat down with Rowena Humby, CEO at Starcount, to discuss identity, the cookieless future, and how data can be used to improve the customer experience, data collaborations, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follo...
Valerie Mercurio, InfoSum: There is a better way for us to protect our customers
March 09, 2022 04:00 - 22 minutes - 20.5 MBIn the ninth episode of our Identity Architects podcast our VP, Corporate Marketing Ben Cicchetti sat down with InfoSum’s Director of Business Development Valerie Mercurio, to talk about data partnerships, competitive collaboration, identity, commercial trust, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Foll...
Tony Miller, WW: Own your own data
February 03, 2022 04:00 - 29 minutes - 26.8 MBIn the eighth episode of our Identity Architects podcast our Enterprise Sales Executive Kate Blaxill sat down with Tony Miller, VP Growth & Performance Marketing at WW, to discuss the cookieless future, how data can improve the customer experience, brand collaborations, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insig...
Michael Schuh, Kroger Precision Marketing: People need advertising that works harder
January 12, 2022 04:00 - 28 minutes - 25.9 MBIn the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- ...
Peter Markey, Boots: It’s not an if but a when moment
November 10, 2021 04:00 - 35 minutes - 32.6 MBIn the sixth episode of Identity Architects, our Sales Director Nick Henthorn sat down with Peter Markey, CMO at Boots, to discuss the cookieless future, how data can improve the customer experience, the recently launched Boots Media Group, and more. --- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletter Follow us in LinkedIn: http://www.linkedin....