Ideas: Jonah Berger — Contagious: Why Things Catch On

Ideas with Adam Smith

English - May 23, 2018 05:01 - 22 minutes - 41.7 MB - ★★★★★ - 32 ratings
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In this episode, I talk with Jonah Berger about his books "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces that Shape Behavior". We also talk about social currency, triggers, emotion, and much more.

The post Ideas: Jonah Berger — Contagious: Why Things Catch On appeared first on Adam Kirk Smith.

In this episode, I talk with Jonah Berger about his books Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. We also talk about social currency, triggers, emotion, and much more. You can listen to our conversation below:

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The post Ideas: Jonah Berger — Contagious: Why Things Catch On appeared first on Adam Kirk Smith.