3 big ideas discussed in this episode: As part of developing the sales team, it is the sales leader's role to clearly define success for the people on the team. Then, clearly describe how it is measured. As part of developing the sales team, it is important to practice the skills that lead to success. The last big idea is in terms of coaching the members of the team. It is important to encourage first, then educate. I have a way to do it consistently.

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