3 big ideas discussed in this episode: The fastest way to scale a company is by having the right people on your team. You get the right people by creating the type of culture in your company that will get you the results you want. Creating a community that your ideal employee would want to belong to. You create culture by knowing who you are, where you're going, and what you stand for. Articulating that clearly in FINE detail and protecting your culture above all else.

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