Marketing Intelligence & Data Quality with Matthew Wahlrab

IDEA Collider

English - November 16, 2022 05:00 - 57 minutes - 52.8 MB - ★★★★★ - 2 ratings
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Previous Episode: Developing Effective Leadership, Strong Organizational Culture & Behavior with Tim Kight

Next Episode: Pricing, Value, and Innovation with Prof. Brian D Smith

Welcome to another incredible episode of the IDEA Collider│Pharma Book Club series with your host Mike Rea. Today a tech pioneer, founder & CEO of Rapid Alpha joins us on the show as we discuss marketing intelligence & why business leaders can not ignore data quality.

Matthew talks about his career path from intellectual property to where he is now, about Rapid Alpha, what innovation management entails, and how data works and impacts company decisions. Additionally, he expounds on the right KPIs for pharmaceuticals, platforms & tools for better data organization, creating value for your company as well as the future of data.

Tune in for more!

During this episode, you will learn about;

[00:27] Introducing the episode

[00:40] Know our guest “Matthew Wahlrab”

[04:47] His career path from intellectual property to where he is now

[12:00] How data works

[16:55] Defining innovation management

[21:16] How data impacts company decisions

[22:15] About Matthew's company Rapid Alpha & what they do

[24:48] Matthew’s special sources

[26:29] Matthew’s approach to Green flags & who should be working where

[29:49] Getting your timing right