![Icon-o-Cast: a podcast by LUNAR artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts6/v4/e8/16/b2/e816b20a-2071-fef0-8e31-9e9bf7a932ae/mza_3716559447496718553.jpg/100x100bb.jpg)
Icon-o-Cast by Lunar Design - March 28, 2006
Icon-o-Cast: a podcast by LUNAR
English - June 14, 2006 13:22 - 32 minutes - 18.6 MB - ★★★★★ - 7 ratingsDesign Arts Business design arts business product industrial lunar sustainable creativity environment environmental Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Icon-o-Cast by Lunar Design - March 2, 2006
Next Episode: Icon-o-Cast by Lunar Design - June 12, 2006
In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, argues author Steve Diller, is in providing meaningful customer experiences. In this episode of Icon-o-Cast, Lunar's John Edson talks with Steve, a partner at Cheskin Research and co-author of "Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences".